Shastri’s New Role

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Sydney, Oct 14: Behaviol, the next-generation esports platform company, announces today that Ravi Shastri, former India cricketer and coach, has joined the leadership team to usher in the future of sports entertainment and interaction.
Shastri joins the team off the back of Behaviol’s $2.5 million USD seed funding announcement at its launch last month.
With an esteemed cricketing background, including winning the Cricket World Cup and successfully coaching India, Shastri will help Behaviol launch Meta 11 in 2023, the game bringing cricket into the metaverse and taking the hundreds of millions of global fantasy sports league fans into the future.


In his leadership role, Shastri will be advising the board on cricket-related decisions, opening the company up to potential investors and future partnership opportunities, while promoting Meta 11 to millions of fans across the globe. 
Co-founded by cricketing legend Kumar Sangakkara and entrepreneurs Dr Dinuk Jayasuriya, Reza Magdon-Ismail and Krishan Deegalla, Behaviol is a tech company building a new sporting world ready for the metaverse, where gamers build their own virtual cricketers powered by artificial intelligence (AI).
“Having transitioned from player to coach to businessman, my experience will complement and help drive the strategic direction of our company.
“When the team approached me, joining Behaviol was a no-brainer. I believe Meta 11 has the potential to change the way the world views cricket,” Shastri said.


The core technology behind Meta11 will be used as the base infrastructure for a range of other sporting games in the future, enabling anyone to own characters and have them play their favourite sport in the metaverse.
Powered by artificial intelligence, virtual teams will face off against each other on the pitch to determine who reigns supreme, playing to a crowd of real spectators who can watch and support their favourite teams in the metaverse. Within Meta 11, AI-driven sports people will be unique, live on the blockchain and have their own skills and intelligence that can be improved by the players who own them.

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