Kuala Lumpur, June 29: Mega Food, part of SCC Marketing has announced its newest Mega Food Butter as a price-conscious alternative for discerning Malaysians who do not compromise on taste and quality.
Established in 2003, SCC Marketing is one of Malaysia’s market leaders for FMCG products such as Bundaberg, CED, Mega Fresh, Selva and more.
Originating from Denmark, Mega Food Butter stands out amongst other brands with its desirable trait of containing over 80 per cent pure butter fat content.
Mega Food Butter’s high butterfat content in milk has a softer, smoother, melt-in-your-mouth texture without feeling greasy.
Made from pure cream of fresh cow’s milk, Mega Food Butter is a creamery butter free from flavouring and the fermentation process of lactic butter, which contains lactic acid and a tangy flavour.
Its rich golden colour is free from preservatives and colourings, making it nutritious, natural and healthy.
In addition, its high butter fat content means it cuts clean when sliced, whereas compared to other brands with lower butterfat, butter often crumbles.
Mega Food Butter also contains vitamin D, a vital nutrient for bone growth and development. It also has calcium, which is essential for bone strength. A recent taste test showed that almost 80 per cent of the tasters preferred the richer flavour and price of the Mega Food Butter over competitors.
The market for dairy products, such as butter, has increased with the growing number of bakers, chefs, and businesses who have sprung up cooking during the lockdown. With a marked increase in consumer awareness, with more than 70 per cent of Malaysian families paying more attention to the amount spent on food, Mega Food Butter is responding to the market’s rising demand for premium dairy products at affordable prices.
As part of Mega Food’s growth expansion plan to increase its market share for its dairy product line established in 2019, Mega Food Butter is one of the first few products in its “Own Brand” line.
With a forecasted growth of at least 25 per cent in the next three months, consumers can look forward to more product rollouts.
Currently, Mega Food also distributes Mega Food Australian Cheddar Sliced Cheese.
Beginning in June 2022, Mega Food Butter will be available in salted and unsalted versions in 250g in the butter aisle throughout the country at major supermarkets at the recommended price of RM12.50.
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