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Sydney, May 3: A new survey has found that Australian consumers are willing to pay more for sustainable options.
While 65 per cent of survey respondents said they find healthy, sustainable eating to be more expensive, almost one third or 30 per cent were willing to pay more for takeaways in restaurants that have visible sustainability practices.
Another 38 per cent would even consider changing what they order from the menu to be more sustainable.
Some restaurants are already catching on as in fact, 40 per cent of survey respondents already think there are ample sustainable and affordable options in food deliveries.
Almost half 46 per cent of respondents would like restaurants to better share how they are working to make deliveries more sustainable.
Fifty-six per cent also don’t think restaurants are very transparent about their sustainability practices while 62 per cent feel it’s important that restaurants are open about their practices to limit food waste.
Meanwhile, the UN Environment Programme’s Food Waste Index reports more than 900 million tons of food is thrown away each year – and it’s on consumer radars, the survey also revealed that 76 per cent of consumers usually keep larger than necessary food portions for another meal (leftover), 40 per cent say seeing large amounts of food waste frustrates them and puts them off from ordering from that restaurant again.
Even more so, 70 per cent said that having accurate portion sizes to avoid food waste is important to them, and 68 per cent feel takeaway restaurants should have precautions in place to avoid unnecessary food waste.
Not surprisingly, 40 per cent say seeing large amounts of food waste frustrates them and puts them off from ordering from that restaurant again.
The survey was commissioned by Deliverect, a global scale-up that simplifies online ordering for more than 20,000 locations across 40 markets.
It was conducted by Censuswide, and polled 7,000 global consumers and over 1,000 Australian consumers on how eco-friendly takeaway and delivery options impact their ordering decisions.
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