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Kuala Lumpur, Jan 27: Involve Asia, a MarTech platform for ad attribution in Southeast Asia plans to further expand into Southeast Asia by allowing brands to maintain thousands of partnerships at ease with our proprietary tech platform.
This follows its strong business performance over the last seven years since its establishment in 2014, with a compound annual growth rate of 141 per cent.
“Additionally, brands and businesses have accelerated their digital transformation journeys and are adopting an omnichannel approach in retail 4.0, this has enabled us to expand our footprint in Southeast Asia and help uplift businesses by providing an efficient one-stop and performance-driven solution for marketers and advertisers to reach their audiences through the right digital channels,” founder and CEO Jimmy How said.
He said this comes as e-commerce and the digital economy in Southeast Asia saw a steady growth fuelled by new consumers adopting online services and increased spending on these platforms as a result of the pandemic.
“Southeast Asia is at the forefront of ecommerce and with many new users from developing areas outside of major metropolitan areas having only just come online and adopted new digital services,” How said.
“This presents a need for MarTech solutions to help brands optimise their marketing strategies and reach a wider pool of customers through bespoke and localised partnerships with website publishers, influencers and affiliates.
“When each activity has a goal and a point value, it’s easy to show clients exactly how resources funnel up to top-line goals.
“This makes it easier to steer the ship, realign strategy, and tie activities to results.”
Currently, Involve Asia connects brands, small medium enterprises and advertisers to website publishers, influencers and affiliates, providing them with an omnichannel marketing solution that enables advertisers the ability to measure and manage the returns on their digital marketing partnerships on a single platform.
Advertisers like Shopee, Lazada, Tokopedia and more get access to over 240,000 partners ranging from influencers to frequently visited websites and more to help drive additional traffic back to their business through Involve Asia’s platform.
With an established presence in Southeast Asia, the company currently oversees over one million partnerships with website publishers, influencers and affiliates in the region, helping advertisers from over 200 global brands generate over US$1.4 billion in sales its inception, including e commerce giants, Shopee, Lazada, JD and Tokopedia.
To date, Involve Asia has been working closely with e-commerce, travel and financial services brands to manage their digital marketing campaigns on the open web across Southeast Asia.
Headquartered in Kuala Lumpur, the company has presence in six countries in Southeast Asia and has raised US$3.5 million to date, counting global venture capitalist firm 500 Startups, Accord Ventures, OSK Ventures International, GDP Venture, CAC Capital and Cradle Seed Ventures as their investors.
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