Sydney, Oct 26: In a bid to transform the entertainment experience for millions of Australians, the brand-new TV technology, Hubbl, was unveiled today.
Hubbl is poised to alleviate the growing frustration and fatigue associated with streaming, offering a solution to the countless hours lost in scrolling and app-hopping, as well as the perplexity stemming from managing multiple subscriptions.
This technology promises to reintroduce simplicity and ease into the world of entertainment.
Formerly referred to as ‘Project Magneto,’ Hubbl serves as a consolidated platform for paid and free streaming entertainment, presenting a user-friendly interface that eliminates the need to constantly switch between various apps in search of beloved content.
The Hubbl experience is delivered through a world-leading entertainment operating system (OS), accessible via two different devices, granting consumers access to a vast array of content while streamlining their subscriptions.
Hubbl enjoys the backing of global entertainment technology giants Comcast USA and Sky UK, ensuring it has the scale to compete worldwide while being meticulously designed for the Australian market.
This platform is dedicated to ongoing improvement, with regular software updates to the entertainment OS, all without the need for a new device.
The core objective of Hubbl is to revolutionize the TV and streaming experience, simplifying access to both paid and free shows and sports, streamlining content search, and simplifying the management of app subscriptions.
Hubbl is a compact device that can be plugged into any compatible TV. To enhance the Hubbl experience further, users can opt for Hubbl Glass, a high-quality TV with built-in Hubbl and soundbar, which solely requires an internet connection and a power cord, eliminating the need for additional wires.
Patrick Delany, CEO of Hubbl and Foxtel Group, shared his thoughts on the technology: “We all love the explosion of choice that streaming has delivered us over the past few years. But there is no doubt we are all experiencing the same frustrations: having to go in and out of apps, keeping track of show recommendations, remembering what we started but did not finish watching, and who in the family is paying for what. Hubbl solves these frustrations.”
“Hubbl is the next quantum leap in entertainment technology and is the solution to a complex Australian streaming landscape caused by the fabulous explosion of choice in streaming services available to Australians,” he added.
“Hubbl is like nothing in the market – ‘it is TV and streaming made easy’ – seamlessly integrating world-leading technology with a purpose-built design and unrivaled app integration that sets it well ahead of the curve. It has been built with Australian consumers in mind, effortlessly fusing free and paid entertainment and sport from apps, channels, and the internet into one seamless user experience – delivered via Hubbl Hub or a world-leading TV, Hubbl Glass. It will deliver a frictionless paid and free entertainment environment, and we believe will become the heart of the home for millions of Australians.”
Hubbl is set to launch in Australia in the coming months, with additional announcements on app partners and product features expected soon.
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