EP 73: David Sorell of EPOS Australia

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By June Ramli

Sydney, Aug 31: In an exclusive interview with DailyStraits.com, David Sorrell, Sales Director Enterprise Solutions ANZ at EPOS, shared insightful details about the company’s triumphant entry into the Australian market and its ambitious growth strategies.
Despite launching during the pandemic, EPOS deftly navigated challenges, gleaning valuable lessons for operational excellence.
As the post-pandemic landscape unfolds, EPOS is poised to seize emerging opportunities with its strong supply chain expertise.

David Sorrell, EPOS’ Sales Director for Enterprise Solutions ANZ.

EPOS, a Danish audio solutions company, has experienced rapid growth driven by heightened demand for its products, particularly its audio headsets.
The Impact 1000 series achieved remarkable success, showcasing EPOS’ distinctive edge through AI technology and cognitive research, elevating the communication experience.
EPOS serves various business sectors, from small enterprises to corporate giants across healthcare, transportation, and more.
Through a robust distribution model, EPOS collaborates closely with resellers, distributors, and end-users, ensuring a tailored and efficient communication ecosystem.

David Sorrell, EPOS’ Sales Director for Enterprise Solutions ANZ, showcasing their gaming headset.

EPOS takes customer service seriously, offering round-the-clock support to ensure seamless assistance. The company’s expansion plans involve leveraging existing relationships, enhancing team capabilities, and harnessing unique offerings.
When discussing competition, Sorrell emphasized EPOS’ strategic focus on leadership rather than emulation.
EPOS sets itself apart through its AI technology and cognitive research, providing a distinctive advantage in the market.
In terms of pricing, while recommended retail prices exist, actual pricing varies based on business relationships and distribution channels.
Sorrell underscored EPOS’ commitment to B2B interactions and robust partnerships with distributors and resellers.
Looking ahead, EPOS aims to establish dominance in the Australian market by expanding its team and enhancing its presence.
Although physical storefronts aren’t immediate plans, the brand remains committed to its growth trajectory.
This illuminating interview with Sorrell provides deep insights into EPOS’ journey, strategies, and future.
Listen to the entire interview here to gain a comprehensive understanding of EPOS’ remarkable trajectory:

David Sorrell, EPOS’ Sales Director for Enterprise Solutions ANZ speaks to DailyStraits.com.

DailyStraits.com caught up with Sorrel on the sidelines of the Integrate expo, which is taking place at the ICC and concludes on Sept 1.
If you’re considering a visit to EPOS during the event, here’s a glimpse of the products that will be on display:

EPOS Announces the IMPACT 1000 headset series for the open office
EPOS Announces the IMPACT 1000 headset series for the open office.

Introducing the IMPACT 1000 Series: Tailored for the modern open office setting, IMPACT 1000 combines EPOS BrainAdapt™ technology to minimize cognitive strain, dynamic ANC, and top-tier voice clarity via EPOS AITM. Your communication, enhanced. Read our review on the IMPACT 1000 Series here and here.

The EPOS IMPACT 5000T DECT Headset Series – An Enhanced Microsoft Teams Experience
The EPOS IMPACT 5000T DECT Headset Series – An Enhanced Microsoft Teams Experience.

Discover the IMPACT 5000 Series: A cutting-edge wireless DECT headset designed for contemporary office experts. Experience superior communication, adaptability, all-day comfort, and advanced security, perfectly suited for the demands of modern workspaces.

Introducing the EXPAND Vision 5 Series: Elevate your video conferencing experience with EXPAND Vision 5, crafted for small and medium-sized meeting spaces. This robust all-in-one video bar delivers crystal-clear video quality and exceptional audio performance, featuring dual integrated speakers and four microphones.

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