Kuala Lumpur, Dec 12: In celebration of its 10th anniversary, leading multi-category platform for secondhand in Southeast Asia, Hong Kong and Taiwan, Carousell Group released the Carousell Recommerce Index (10th Anniversary Edition) revealing the sustainability impact its collective community has made by buying and selling secondhand items.
Over the past decade, the Group’s users have extended the life cycle of millions of items, including: 76.8 million fashion items; 33.9 million electronics, 26.6 million hobby items and toys; 11.1 million home items and furniture; and 10.6 million babies and kids items.
In Malaysia, Carousell Group stands out as a dominant player in the ecommerce industry, with 46 per cent of study’s respondents in the country saying they buy and sell secondhand on the Group’s platforms. To further illustrate the impact, assuming all used electronics listed are iPhone Xs, the height when stacked together is the equivalent of over 10,000 times the height of the Petronas Twin Towers in Malaysia.
Recommerce refers to the selling and buying of previously-owned products, including both new and used in condition. The report covers data from 9 of Carousell Group’s family of brands across Southeast Asia, Hong Kong and Taiwan markets — Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, One Shift, Ox Luxe, Ox Street, and Refash.
Since its inception in 2012 as a mobile-first app to make selling and buying underutilised items easier, Carousell has grown from a C2C classifieds marketplace into a multi-category platform for secondhand goods in Southeast Asia, Hong Kong and Taiwan.
To accelerate the next decade of ecommerce, the Group has been working on additional capabilities to offer more features and services to users that make buying secondhand items as trusted and convenient as buying brand new items.
“This year’s report, which is also our 10th Anniversary edition, serves as a crucial guide to help us better understand consumer behaviour in the post COVID-19 era.
“This will help us to keep up with the changing trends in the country so that we can continue to drive ecommerce growth,” Lucas Ngoo Co-founder, Carousell Group said.
“As a group founded on a mission to address the problem of overconsumption through technology, we are proud that our platforms have enabled millions of preloved and underused items over the years find new homes and purpose, thus reducing waste to protect our environment, while providing value to buyers and side income to sellers.
“We endeavour to continue with this mission to promote a sustainable and circular economy in Malaysia,” he added.
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