Black Friday Tips

Follow us on LinkedIn, Instagram, Facebook, YouTube and Twitter

Listen On Goodpods

By Stanley Hsu

As consumers and businesses are gearing up for Black Friday, Cyber Monday, and the upcoming festive shopping season, it’s important to be on the lookout for brand impersonation attacks.
A brand impersonation attack typically involves cybercriminals mimicking trusted brands to dupe end-users into engaging with a malicious platform, which can then be used to harvest credentials, incite fraud, steal personal information or money, or launch malware attacks. 
Recent data from Mimecast’s threat research team has revealed an increase in brand impersonations in 2022, with industries such as technology, logistics, and finance witnessing the most attacks.
Customers today expect safe digital interactions, especially with reputable brands that they trust.
However, brand impersonation can be extremely sophisticated, making it easy for consumers to fall victim to these attacks. Organisations need to make every effort to protect their online brands from impersonation, but consumers need to always exercise caution in the event that their favorite brand has not implemented the appropriate measures.”

Here are my five top tips for consumers and businesses to stay vigilant:  

Be careful with urgent offers

Cyber criminals often try to create urgency so that the target is less attentive. During the festive shopping season, they do this through temporary offers. If you feel pressured to buy something quickly or click on a link, then something may not be right.

A secure URL doesn’t mean it’s safe

A lock in the address bar indicates that the website uses a secure https connection. But a secure website can still be dangerous – even with such a lock, it is possible that your device could be infected with malware or that the website tries to steal data.

Scan the website for language errors

Strange text, poor translations, and language errors can indicate that a website is fake. But while it’s important to look out for spelling and grammatical mistakes, don’t only rely on checking for these as most impersonated websites today are very convincing.

Don’t blindly click on links in emails

If you have received an email with a link from a well-known retailer, don’t assume you will end up on the retailer’s legitimate website. You can’t blindly rely on the authentic appearance of a URL, the website, the sender and the email address. Through ‘spoofing’, cybercriminals can fake these things relatively easily.

Navigate to the official website

Instead of clicking on links in emails, it’s safer to go directly to a website by typing the URL into your browser. You could email their official address listed on their website and communicate that way, rather than responding to the email.

About the author: Stanley Hsu is the Regional Vice President Asia, Mimecast. This is an opinion column. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of this publication.

Editor’s Note: You can now download our app on the Google Play Store or the Apple Store, or write your next best-selling novel with our sister app Toolis, available on the Apple Store and Google Play Store or purchase something from us at, or at
We are happy to note that we are also now on Amazon Australia. Purchase our products as a show of support to us. They are Yaya, Ezzy, Tante June and Xeno backpacks or our beauty products such as LazyBum Skincare Facial Cleanser, LazyBum Skincare Toner and Moisturiser and Blitz Hair Oil Spray.Also, check out our rate card and media kit here if you would like to advertise with us on this website. Thank you!

Success! You're on the list.

Like What You Read?

Howdy! Thanks for dropping by and reading our stuff. is an independent website that covers all things business and entrepreneurship related. If you like what you read, a little donation from your good self will go a long way in helping us run this site successfully. Thank you!


Leave a Reply