As more and more brands are looking for ways to incorporate practices that respect the planet.
Paulo Camargo, founder and designer of the Paulo Camargo Design brand, dreams of bringing his own brand to embrace sustainability.
A topic that has been at his heart for a long time.
“More than a trend, sustainability in the fashion sector is a necessity. Can be a dichotomy for the business but I believe the first step is not taken by brands. The most environmentally friendly attitude is to buy less and break with the exaggerated consumption trend that fuels fast fashion,” Carmargo said.
Within our current economic system there is no sustainability.
Proof of this is the climate crisis itself and we have an economic model that depends on infinite growth on a planet of finite resources, capitalism is inherently unsustainable.
The changes are also related to the industry players believing and embracing the idea, and opening to the new, which we know is never so easy even when the changes generate financial benefits.
Camargo is the mind behind the most varied models of bags, suitcases, backpacks, and accessories of the brand that today sells all over Brazil, Portugal and, also, to the international market.
Mixing colors, textures and designs, the Paulo Camargo Design brand has models for all tastes, female, and male, from the most classic to the most daring.
“More than style, fashion can serve a purpose.”
Considering the environmental concern, sustainable alternatives, such as pirarucu leather, are now in the plans to be integrated into the collection of Paulo Camargo Design brand.
In addition to coming from the reuse of a raw material that used to be discarded, the material has a differentiated texture, which is due to the size of the scales, which guarantees a unique aesthetic to the product.
The pirarucu leather is a sustainable alternative that uses raw material reused from the gastronomy industry and heats up the riverside economy, without neglecting the aesthetic value.
Fish leather can be converted into a special article, with a softness and texture suitable to produce various accessories, such as shoes and bags.
The raw material has acquired such notoriety that it won the award for the most responsible and creative type of fabric or leather.
The tanning method is also of exclusively organic origin and the sustainability comes from the reuse of kilos of leather, enriching the economy of the riverside population and reducing the amount of discarded material.
Although the raw material is of animal origin, finding alternatives that harm the environment less and that are properly supervised is essential.”
“But the most important for me is awareness and the search for more ecological alternatives. We know the change of behaviors take decades to be implemented. I’m so intrigued by the Piñatex or Cactus Eco-Friendly Skin – one of the most exciting new trends is a durable vegan leather from cactus, and it could very well replace animal leather! Cactus Eco-Friendly Skin was developed by two entrepreneurs in Mexico,” Cao thar is awaiting the arrival of Cactus Eco-Friendly Skin.
“Will be like Christmas even when I put my hands in that vegan leather from cactus,” Camargo added.
Adrian Lopez Velarde and Marte Cazarez came together to create Cactus Eco-Friendly Skin, a cruelty-free alternative to animal leather, also meets the specifications of several industries and can be used in fashion, leather goods, furniture, and automobiles sectors.
“Piñatex pineapple leather is already used today by fashion giants like Hugo Boss and Paul Smith. The material is not 100 per cent sustainable but a lot more ethical and environmentally friendly than conventional leather,” Camargo said.
In the books of Paulo Camargo Design is also the study of starting to work with Piñatex – a pioneer in leather alternatives made from cellulose fibers extracted from pineapple leaves.
The material is a synthetic leather made from pineapple waste, much more ethical than real leather made from animal skins.
The pineapple industry harvests about 27.5 million tons of pineapples and generates over 76 million tons of waste leaves each year globally.
Pineapple leather allows farmers to generate additional income by sorting and selling long leaves suitable for fiber production, instead of burning them or leaving them to rot.
“Sustainability is a journey and being a sustainable brand can mean a multitude of things,” Camargo said.
“I’m aware of the difficult path to be covered as sustainable but is an exciting adventure and venture with our planet.
“Plant-based leather alternatives are a growing market, with innovators turning to pineapples, olives, and coconuts to produce eco-friendly materials!
“All these advancements should leave all the creatives excited about it.”
Born in the city of Ribeirão Preto in Brazil in 1972, Camargo had started working in a weaving atelier as a designer at the tender age of 16.
He moved to Milan two years later to study at the prestigious Istituto Marangoni fashion school.
He has since claimed that the contrasting environments of Brazil and Europe played a big role in shaping his sensibilities as a designer.
He started his career working as a designer for a major Italian brand, in Milan, where he lived in Milan for 22 years until moving to Porto in 2012.
With the factory in Ribeirão Preto, in the interior of the state of São Paulo, and the store in Portugal, in Porto, has lived between two countries for 10 years.
Paulo Camargo Design has models for all tastes, female, and male, from the most classic to the most daring.
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