Selling Unknown Products

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By June Ramli

Welcome to another live session brought to you exclusively by DailyStraits.com. We have a very interesting topic to discuss today with two esteemed entrepreneurs from both sides of the Tasman on the tips and tricks on selling new products. From Australia, we have Kate Lalak, a writer, business strategist and CEO and founder of Cloud Nine Global, a corporate gifting agency based in Sydney, while our guest from Auckland, New Zealand is Lucy Wildman, the founder of children’s fashion brand Little Flock of Horrors. Both our guests today would be talking about how they managed to get a market for their products when no one knew of it with each guest providing pointers in their respective domains. 

Among the things discussed in this session are:

  • When should an entrepreneur start hiring professional publicists for their business?
  • What is the deal with product reviews. Are they important must-haves?
  • The best time to start drumming interest in a newly yet-to-be-released product and more. 

Without further ado, let’s watch and listen to the interview here: 

From left: Lucy Wildman and Kate Lalak speak exclusively to DailyStraits.com.
Listen and watch the discussion on Spotify.

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