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By John Yang
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Enterprise volatility is inevitable as business environments across the world are still dealing with the disruptions of the pandemic.
Those who were quick to pivot and adapt are now reaping the benefits of their agility and, more importantly, their digital transformation initiatives.
Despite the uncertainty of the climate, it still isn’t too late to gear up and future-proof the business.
This means composability – emphasising flexibility and adaptability in the face of the uncertain economic climate.
According to Gartner “composable business means creating an organization made from interchangeable building blocks.
The modular setup enables a business to rearrange and reorient as needed depending on external (or internal) factors like a shift in customer values or sudden change in supply chain or materials.”
According to Gartner, CIOs should prioritize business composability in 2022.
It found that highly composable organisations are easing out of the pandemic ahead of other businesses in terms of overall performance, reduced risk and operating costs, and increased revenue.
In another report that focused on Southeast Asia, Gartner found that the region could still improve its adoption of business composability.
A key finding of the report was that Southeast Asia (SEA) respondents lag behind high composability enterprises with only one-third or fewer showing better business performance compared to their peers. The greatest gap in performance is reported to be in reducing business risks.
The report showed that many businesses in the region do not carry out composable practices such as creating an agile strategy to identify threats and opportunities, building multidisciplinary teams and providing cross-functional access to collaboration tools a key recommendation from the survey findings is that CIOs in Southeast Asia should assess their technology investment priorities and then compare them with those of highly composable businesses.
Digital experience (DX) is the cornerstone of digital transformation.
The DX market has met a multitude of challenges, including the need to augment processes, increased consumer expectations and demands, and changing market trends.
The need to adopt composable DX platforms (DXP) becomes more urgent now than ever.
Composable Digital Experience Platform (DXP) Versus Unpredictable Market Conditions
Over the past two years, organisations have witnessed just how fast business environments can change, and seeking composability could make a world of difference in becoming more adaptive and resilient.
A few years back, bigger strategies used to be out of reach for smaller businesses.
Now, thanks to composable DXP, the same strategies and concepts are accessible to all, regardless of the size of the organisation.
They won’t need to be at a different budget level to be able to do these things.
In the face of uncertain market conditions, composable DXP allows businesses better agility in creating solutions and improving operational processes in response to the needs of the market.
It provides a modular and flexible experience, enabling businesses to build solutions tailored to their needs by empowering omnichannel experiences through a highly scalable, low complexity and value-driven approach.
Composable features such as cloud support, a decoupled presentation layer and flexible APIs all support agility and the ability to quickly meet unique market and business requirements.
Composability democratizes the entire process by allowing organisations to select the pieces of the puzzle they would like to put in place. It offers the best-of-breed technology.
It is about composing how the program should actually be delivered from a services standpoint – insourcing versus outsourcing, multi-vendor, or agency. With the breadth of options at their disposal, businesses can fully focus on what’s important and deliver increased value.
By adopting composable DXP, businesses can imagine anything they want in the future and discover a way to enable that with the toolsets they have.
Essentially, it is a set of building blocks and tools to create digital experience programs, depending on their needs, and do so immediately.
It also ensures that digital experience platforms are designed with features and functionality as a primary driving factor.
The current market condition can be taken as a learning curve.
For the years to come, highly composable businesses will then be better positioned to keep pace with the market and consumer demands.
The Right Approach: Framework First, Technology Second
One of the most common dilemmas is whether composability for a technology vendor can create a conflict of interest when they are working with so many other technology platforms on one particular use case.
In such a situation, the key is to shatter this belief to have an open-minded perspective and not worry about the technology, platform, ecosystem or stack.
Organisations should instead have a business-first perspective, focused on the goals and marketing and communication strategies to achieve these.
The approach should begin with persona development, journey mapping, and goal setting.
When the framework has been laid out and established, the technology then comes into play.
The most significant aspect of the process is the platforms that make the framework easy to integrate and hook things—with composable capabilities, service hooks, and APIs that are easily leveraged by business users and a good developer team.
This ensures that the business won’t have to worry about anything aside from bringing the right experiences.
Naturally, what businesses need in adopting composable DXPs is the right partner that aligns with their goals and will help realise their framework with no limitations.
The right partner will make no compromises and will empower the business to arrive at the finished product that is exactly what they want.
Composable DXP Is The Future
New channels and tech solutions are fast emergings, especially as business environments continue to rise from and adapt to unpredictability.
Alongside this are constantly changing consumer expectations and needs.
Composable DXP allows for better flexibility and enables businesses to architect a more resilient future in a way that will equip them to continually upgrade their IT ecosystem and ultimately deliver better digital experiences.
Gartner recommends that Southeast Asia CIOs use the 2020s as the era in which to build momentum and reinvent their business thinking to embrace change and accelerate the transition to digital business by applying the core principles of composability.
With its scalability, reliability, and the ability to integrate other IT solutions into the platform, composable DXP gives businesses of any size the capability to transform digital experiences—even in the face of disruption.
About the author: John Yang (pictured above) is the Vice President of APAC of Progress. This is an opinion column. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of this publication.
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