Choose Road Safety

Follow us on LinkedIn, Instagram, Facebook and Twitter

Sydney, May 26: To end the alarming rates of road death and injury, the Australian Road Safety Foundation (ARSF) is advocating for a revolutionary change in road user culture this Fatality Free Friday which falls tomorrow. 
Even with the nation’s most populated areas under extended lockdowns last year, a total of 1,127 people were killed on Australian roads, which was a three per cent increase from the year prior.
The ARSF’s most recent research report has also ignited fears that without an urgent renewed focus on road safety, Australia will face a road trauma pandemic.
In fact, almost a third of Australians (32 per cent) admit that road safety has slipped in priority, compared to health matters such as Covid-19. 
The research also unveiled unacceptable levels of ignorance and arrogance towards road safety. Specifically, the fact that 99 per cent of Australians believe they are safe road users, despite seven in 10 of them breaking road laws. 
It is why Fatality Free Friday, the nation’s largest community road safety initiative, implores road users to be the change they want to see on the road. 
ARSF founder and CEO Russell White said that achieving one Fatality Free Friday would be the foundation for road users to permanently change their attitudes and behaviour well into the future. 
“The only way we are going to stop this unnecessary and tragic loss of life on Australian roads is through a nationwide focus, and cultural shift to make better choices,” White said. 

Road safety campaign video by ARSF. Supplied.

“The road toll is more than just a number – it’s thousands of lives tragically taken before their time, tens of thousands more who are seriously and often permanently injured, and hundreds of thousands of loving family, friends and first responders left to deal with a lifetime of grief and stress.”
“We are imploring all road users to choose road safety for Fatality Free Friday and ultimately, for a fatality-free future,” he said.
This sentiment was echoed by former highway patrol officer, Michael Stewart, whose extensive experience with fatal crashes came to the fore when his 17-year-old son, Jaylan, was tragically killed in one. 
“I’ve seen the sheer horror of countless crash sites, I’ve had the awful job of knocking on the door and delivering to families the worst news of their life, but to be on the other side of that knock is something else,” Stewart said. 
“The only way we’re going to stop this bloodshed, the only way we’re going to prevent people from experiencing a lifetime of trauma, is if we as a society say enough is enough and make dangerous road user behaviour unacceptable.
“Please choose road safety, please make it clear that risks like speeding and distraction are not okay, and help us put a stop to this senseless loss of life,” he said. 
Fatality Free Friday operates on the belief that going one day without a death on the road will demonstrate the impact a focus on road safety can have every day after. 
Now in its 15th year, Fatality Free Friday asks road users to make, and live, a pledge to choose road safety. 
Through a national month-long education campaign, a series of community events and the support of partners, such as Suncorp Insurance, ARSF has driven home the road safety message to more than 12.6 million Australians over the past month. 
The national day of action will include a tribute to road trauma victims, with an installation of 274 orange hearts outside Suncorp Stadium, each representing a life taken on Queensland roads across 2021. Families of road trauma victims attending the event will also honour their own loved ones with additional hearts featuring the faces of those lost too soon. 
Road users in support of Fatality Free Friday can make an individual pledge to focus on road safety by visiting

Editor’s Note: You can now download our app on the Google Play Store or the Apple Store, or write your next best-selling novel with our sister app Toolis, available on the Apple Store and Google Play Store or purchase something from us at, or at Also, check out our rate card and media kit here if you would like to advertise with us on this website. Thank you!

Success! You're on the list.

Like What You Read?

Howdy! Thanks for dropping by and reading our stuff. is an independent website that covers all things business and entrepreneurship related. If you like what you read, a little donation from your good self will go a long way in helping us run this site successfully. Thank you!


Leave a Reply