Building A Brand

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By June Ramli

Last week, I had been busy working on my other website, a sister website to known as
If you are wondering what Tapiroo is all about, it is a marketplace that would help buyers discover the next COKE.
Taprioo was born out of frustration after I couldn’t get into the likes of more established marketplaces like Australia’s Iconic, Sephora and Mecca to trade my beauty products and Blitz Hair Oil Spray.
To those of you who have been following this column diligently, some of you would remember early on that I had approached the likes of Iconic, Sephora and Mecca for collaboration and guess what I still haven’t received an outcome or even a response from that interaction despite it being weeks already.

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Not even a rejection email. So, this frustration was what got me to start working on
Tapiroo is a marketplace that is aimed at solving a pain point for entrepreneurs who have interesting ideas, and products but not necessarily the right marketplaces to trade with.
For these entrepreneurs who fall under the cracks, your best bet is to go with
How is this website different from the likes of Amazon, Etsy and also eBay, well for one they are not expensive to trade with, and it wouldn’t be an overcrowded marketplace where people would have a hard time finding your products.
I reckoned I was probably sidelined because I am a relatively unknown entrepreneur with not many connections in this Harbour City.
So rejection gave me the vigour to want to start a new marketplace to cater to entrepreneurs with great ideas and products but not necessarily have the right support when it comes to commercial outreach.

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This marketplace might be responsible for discovering the next Coca-Cola (Coke) and so on and so forth.
For the time being, we are not accepting sex toys and medical products due to the sensitivity in onboarding such products but everything else would be a ‘yes’ from us.
At the moment, we have created a placeholder website with some of my products and my friend’s products but the real website would only start after we get at least 50 newbie entrepreneurs to join in our crusade.
In other news, we are also happy to report that we have partaken in a competition in the US to validate the ideation behind Tapiroo.
So far, we have been getting a lot of feedback from several entrepreneurs in the US saying that they like what we are doing with
As for LazyBumSkincare, Blitz and the YayaEzzy plush toys, we are currently redoing the product catalogue to be sent to some potential buyers and hopefully, I will have some good news to report to you in the next few weeks. Till my next update, be good.

Editor’s Note: You can now download our app on the Google Play Store or the Apple Store, or write your next best-selling novel with our sister app Toolis, available on the Apple Store and Google Play Store or purchase something from us at, or at Also, check out our rate card and media kit here if you would like to advertise with us on this website. Thank you!

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