Meta’s Ramadan Cheer

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Kuala Lumpur, April 1: Starting from today, Meta Malaysia will be rolling out a series of initiatives in the festive spirit of Ramadan, bringing communities and businesses together in a fun way, in this #MonthofGood.
Top on the list is an on-ground event themed #ReelsRiaRaya that aims at connecting communities, SMBs and creators where everyone can create and share memories together, support and uplift one another through Reels.
“While this blessed month is indeed a moment of reflection, of observance, of discipline, and of generosity, it’s also a month of opportunity for businesses. As we enter into the endemic phase, Malaysians will be looking to explore new opportunities to rediscover new ways to celebrate this year’s Ramadan in hybrid or in person format, like Reels and engage with their favourite brands,” Meta Malaysia Country Director Nicole Tan said.
Reels was launched in Malaysia exactly a year ago in March 2021, and Malaysia is one of the countries where Reels is most popular today.
Short video content fosters more engagement, connection and trust and Reels format has become a powerful feature, grabbing the attention of the audience, and inevitably it has become a powerful marketing tool for businesses.
#ReelsRiaRaya will take place in Publika Shopping Gallery and it is open to the public.
Anyone can create fun Reels at the thematically designed booth, play around with the AR filters, and even stand a chance to take home momentos from Meta, while stocks last.
There is also a complimentary workshop, open for all SMBs to learn tips and advice on how to use Reels for business to engage with their customers.
Those who are interested can register here, and will be on a first come first serve basis.

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