Kuala Lumpur, March 24: MR. DOLLAR, the fixed price concept store that is part of home improvement retail giant MR D.I.Y. Group (M) Berhad has reiterated its stand to not increase prices at its stores, stating it was not in consumers’ interests to do so at this time.
The popular store, known colloquially as “kedai harga tetap” said its fixed price policy of RM2 and RM5 will remain at its 50-plus stores nationwide for the foreseeable future.
Keeping true to its promise MR DIY Group Marketing Head Alex Goh said Malaysians were already under a lot of pressure when it comes to spending on food and household items.
“The COVID-19 pandemic has strained the global supply chain. Freight and forex charges have increased, there is a scarcity of labour, and recent Russian-Ukraine developments have caused oil prices to soar. All of this has had a cumulative effect on the price of goods, and understandably, many retailers have been forced to raise prices simply to stay in business.
“However, as a homegrown Malaysian brand, and the largest home improvement retail network in the country, we want to play our part by staving off price increases for as long as possible to help Malaysians.
“Using our direct relationships with manufacturers and suppliers, the economies of scale with our Group’s 900 stores nationwide, and a stringent application of data discipline and analytics, we have been able to mitigate much of this impact without passing on costs to our customers.
“Having a fixed-priced store that they can depend on will give Malaysians the peace of mind they need to ensure their families and loved ones have what they need, without straining their wallets. We believe it is not in the customers’ best interests to raise prices now.”
Goh was speaking to members of the media yesterday at the MR. DOLLAR store at The Mines, Seri Kembangan where he was conducting a briefing on recent changes in shopper’s trends.
He said that due to increases in the prices of goods, the retailer had noticed that Malaysians were actively seeking out value of dollar concept stores for their everyday essentials.
Founded in 2020, MR. DOLLAR offers a wide range of products across 10 categories such as chocolates and sweets, snacks and biscuits, cooking ingredients, groceries, drinks, bakery products, chilled and frozen food, household, hardware, and stationery, toys and sports, all priced at either RM2 or RM5.
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