New York, March 7: Filipino streaming platform Kumu has launched an all-digital international singing competition with participation from four-time Grammy award-winning singer and songwriter Michael Bublé, and Tony award-winning musical theater legend, Lea Salonga, as the star judges.
Being the first of its kind competition, Kumu’s “Sing For The Stars,” found a way to tap into the abundance of undiscovered talents, while harnessing the power of social networking to forge its own global community.
This new audience-grabbing online singing show is dedicated to discovering the best of both Filipino and foreign talents who dare to dream big.
“Kumu is the home of musicians,” Founder and CEO Roland Ros said.
“Through this competition, we’re discovering and highlighting new voices on a world stage in a unique and brand new way.
“Sing for the Stars is the most inclusive talent show ever because talents can audition, perform, and win no matter who or where in the world they are.”
“Since Sing For The Stars is live-streamed on Kumu, everything is happening in real-time, including direct interactions and support from their adoring and supportive audience who are also all over the world.”
The freedom of choice and the level of up-front audience interaction are what sets Sing For The Stars from other singing competitions.
“We’re really hoping to find talented, breakthrough artists who embody our core values of positivity and authenticity,” Ros said.
“But the show isn’t only about creating a stage for our singers, it’s also going to be a way to activate community support and rally music-lovers on the app to come together.”
The first phase of “Sing for the Stars” opened to all aspiring contestants on Feb 23, 2020.
Tallying is set to happen tomorrow (March 8), where the top 100 performers will advance to the next phase of the competition.
Another tally will then take place next week, March 12, to bring down the roster to the top 30.
Kumu’s music team, along with Warner Music Philippines, will then choose 15 contestants who will officially be part of the show.
The top 11 will move on to the final leg of the competition, while the remaining four have to compete to secure their spot in the finals.
The grand champion of “Sing for the Stars” will get US$10,000 in cash, a one-year contract with Warner Music, a one-on-one coaching session with Bublé and a virtual mini-concert.
Meanwhile, the first runner-up will take home US$4,000 and the second runner-up will get US$2,000.
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