Perth, June 1: A Victorian bakery institution is marking 125 years in business by giving away 10,000 slices of birthday cake to customers across the state this winter.
Ferguson Plarre’s Bakehouses, which has grown to nearly 80 locations across Victoria, will offer a free slice of birthday cake with any purchase at all stores on Friday 6 June. The giveaway kicks off a season of celebrations that includes weekly $1.25 specials on iconic menu items for Sweet Rewards Club members throughout winter, with non-members receiving discounts of up to 30 per cent on favourites such as meat pies, cupcakes and sweet slices.
CEO Steve Plarre said the milestone reflected the enduring appeal of a business built on consistency and community.
“In a world of trends and viral food moments, Ferguson Plarre has stood strong as a reliable and comforting bakery staple in local communities for years, with almost 80 bakeries across Victoria,” Steve said.
“We know what we’re good at, and we’ve spent 125 years perfecting recipes that have been passed down for five generations of Plarre’s, from vanilla slices and chocolate eclairs to the perfectly flaky sausage roll or tiddly oggie.”
The business traces its roots to 1901, when Otto Plarre opened the first Plarre’s Cakes shop on Puckle Street in Moonee Ponds — a location that remains open today as the oldest continuously operating Ferguson Plarre site. The business is now run by Otto’s great-grandchildren Steve and Mike Plarre, who learned the trade from their father, third-generation baker Ralph Plarre OAM, who brought the Ferguson and Plarre families together into the brand known today.
Steve Plarre said the birthday giveaway was a natural expression of how the family marks special occasions.
“We’re a family business at heart, so it only felt right to celebrate this exciting milestone with our wider family by sharing some birthday cake, just like we do at home. We’re also keen to give back to our loyal customers who have supported us in the last 125 years, charging just one cent per year for our legacy items.”
The $1.25 weekly specials are available to Sweet Rewards Club members in store only.
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