Perth, Feb 23: 11:11 Systems has completed its acquisition of Digital Sense, the Brisbane-based cloud and managed services provider previously owned by Aussie Broadband, in a deal the company says strengthens its position as a sovereign cloud player in Australia.
The transaction comes as Broadcom’s changes to the VMware Cloud Service Provider (VCSP) ecosystem reduce the number of authorised VMware partners, reshaping options for customers reliant on VMware-based cloud services.
For Aussie Broadband, the shift aligned with its “Look-to-28” strategy, which positions the company as a telecommunications provider rather than a broader technology business. As a result, it opted to divest Digital Sense’s cloud unit to ensure customers retain access to VMware cloud infrastructure.
“Across the globe, 11:11 has been working closely with cloud service providers to help customers stay secure, compliant and perform at their best as the market evolves,” said Brett Diamond, CEO, 11:11 Systems. “Digital Sense has earned a standout reputation across Australia for delivering high-performance cloud solutions, and we’re excited to welcome their customers to 11:11’s resilient cloud platform—providing the stability they need today and the innovation to keep moving forward.”
11:11 said the purchase builds on a string of VMware-focused acquisitions in recent years, including iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Faction and Ntirety. The company described the Digital Sense deal as its seventh acquisition of a former VMware CSP and its tenth acquisition overall.
“This acquisition reflects 11:11 Systems’ continued commitment to growth and investment across APAC,” said Marc Beder, general manager, APAC, 11:11 Systems. “By bringing Digital Sense into 11:11, we’re expanding our presence in Australia while strengthening our ability to deliver world-class cloud and managed services throughout the region. We’re excited to build on Digital Sense’s strong reputation and continue providing innovative, secure and scalable solutions that evolve with business needs in the region.”
11:11 said it will continue to deliver cloud, connectivity, backup, cyber, disaster recovery and security services through its global platform and partner-first approach, positioning the combined footprint to support customers as requirements evolve.
“With the investment required to remain competitive in the cloud space and the upcoming changes to the partner ecosystem in 2027, we determined that 11:11 Systems was the right home for our cloud business,” said Ben O’Shea, GM of Transformation & Cloud at Aussie Broadband. “Their deep specialisation in VMware environments ensures our customers will receive the strategic focus they deserve, while we sharpen our focus on our telecommunications strengths.”
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