Kuala Lumpur, Dec 6: Shopee sellers across Southeast Asia and Taiwan have generated more than US$270 billion in sales over the past decade, according to the company’s new impact report released today as part of its 10th-anniversary celebrations.
The platform marked the milestone with two major launches: its inaugural report, Shopee: A Decade of Impact for Sellers, and a new regional docuseries, Shopee: Keeping Cultures Alive.
The report highlights the rapid expansion of micro, small, and medium enterprises (MSMEs) on the platform since 2015, with the number of MSME sellers doubling annually on average.
Around 80 per cent of these businesses operate outside capital cities, using Shopee to reach customers both locally and across the region.
Shopee’s investment in capacity-building continues to grow, with more than 7.6 million MSME sellers participating in Shopee University programmes.
These include 1,500 online learning modules and in-person workshops across 318 cities in Southeast Asia and Taiwan.
Shopee Chief Operating Officer Terence Pang said the company’s growth reflects the broader rise of the digital economy and credited MSMEs for driving Shopee’s evolution.
As online habits shifted, sellers increasingly turned to Shopee Live, Shopee Video and other content tools to engage buyers more effectively.
Orders from Shopee Live have risen by more than 300% annually on average. Shopee’s Affiliate Marketing Solutions (AMS) has also boosted visibility and sales, contributing to 30 per cent of order increases for MSMEs.
For businesses ready to expand internationally, the Shopee Export Programme (SEP) has simplified cross-border growth, attracting more than 2.1 million MSME sellers since 2018.
Shopee’s ecosystem continues to support employment and income opportunities, with over 23 million creators and affiliates joining the Shopee Affiliate Programme. Their earnings have increased by more than 90% on average each year.
To commemorate its anniversary, Shopee has launched Shopee: Keeping Cultures Alive, a docuseries highlighting sellers across Southeast Asia, Taiwan, and Brazil who are preserving cultural traditions while building their businesses online. Centred around themes such as passion, heritage, community and empowering women, the series documents how entrepreneurs blend culture and commerce to create a more inclusive digital future.
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