Sydney, March 11: Get ready, Australia! Afterpay Day is making a grand return from March 20 to 23, offering unbeatable deals across travel, tech, fashion, beauty, homewares, and pet accessories.
The event, known as the second-largest brand-led retail sales event in the country, will feature discounts of up to 70 per cent from leading retailers, including Jetstar, Dyson, H&M, and Sephora.
For one day only, Afterpay is set to launch an immersive shopping experience at Sydney’s Pitt Street Mall.
On March 20, from 8 AM AEDT, more than 1,000 Afterpay customers will have the chance to participate in the Mystery Market—this time with a virtual reality twist.
Shoppers will don a VR headset, flash their Afterpay digital card, and step into a futuristic retail adventure to unlock a mystery prize.
The Mystery Market will offer vouchers from top brands such as Webjet, THE ICONIC, JD Sports, and more. Participants could win travel vouchers worth up to $1,000, fashion gift cards, or even exclusive deals from eBay, DoorDash, and Prezzee.
Kevin Azzopardi, Trade and Partner Marketing Director for ANZ at Afterpay, highlighted the event’s innovative approach, blending technology and retail to enhance customer engagement.
“Amidst the noise of traditional sales, Afterpay is leading the charge in creating immersive, shareable moments that captivate and engage, redefining what customers expect from sales events. We can’t wait to set the stage for the future of shopping and watch Aussies walk away with something extraordinary.”
Shoppers looking to secure a spot in the Mystery Market must download the Afterpay app, set up their Afterpay card, and line up early outside ZARA at Pitt Street Mall.
Queues are expected to form 1.5 to 2 hours before the event begins.
Afterpay Day officially launches at 8 AM AEDT on March 20 and runs through March 23, featuring thousands of discounts from Australia’s top retailers.
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