Kuala Lumpur, March 10: Finory, a popular personal finance management app in Malaysia, has secured investment from 1337 Ventures as it broadens its focus from personal finance tracking to fintech solutions.
Originally developed to help users consolidate their credit card and bank statements into a single view, Finory has become a trusted tool for Malaysians looking to manage multiple accounts, monitor spending, and maximize cashback opportunities.
Now, the platform is leveraging its core technology—transaction parsing, categorization, and financial data analysis—to provide valuable insights to banks and fintech companies.
With this expansion, Finory aims to streamline lending assessments and enhance personal finance services for financial institutions.
Co-founder Kee Hui Jiang highlighted the growing need for financial clarity and how Finory’s technology now serves both individual users and banking institutions.
The investment from 1337 Ventures aligns with the firm’s mission to support startups solving real-world financial challenges through innovation.
CEO and founding partner Bikesh Lakhmichand emphasized Finory’s impressive evolution from a consumer finance app to a fintech enabler that empowers financial institutions with deeper insights.
Since its launch in January 2022, 1337 Ventures’ Accelerator Fund I has provided crucial early-stage funding to Malaysian startups. The firm collaborates with investors such as Asgari Stephens and Suresh Thiru (former COO of JobStreet) to offer capital, mentorship, and strategic support through its accelerator program, Alpha Startups™.
In 2024, the firm introduced 1337 Capital Fund I, inviting entrepreneurs to pitch their startups through Pitch Tuesday.
Startups seeking venture capital funding can apply at 1337 Ventures.
Additionally, Alpha Startups Online, a free training program for first-time founders, equips entrepreneurs with essential startup skills.
More details are available at 1337 Ventures.
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