News In Brief

Welcome to our ‘News In Brief’ column in which we digest all the news releases for you in no more than five paragraphs.
Below are snippets of all the media releases we received from Aug 26 till the end of the week. This article updates throughout the week.

Elastic Integrates Claude API

Sydney, Aug 27: Elastic has announced two significant updates: the integration of Anthropic’s Claude models into the Elasticsearch Open Inference API, and the introduction of Elastic Distributions of OpenTelemetry (EDOT) for enhanced infrastructure and application monitoring.
Developers can now access Claude models like Claude 3.5 Sonnet directly from their Anthropic account, while EDOT offers a portfolio of OTel components, including deeper insights and enterprise-grade support.
These updates aim to provide more flexibility, real-time data analysis, and improved observability for developers and engineers. Both features are available today, with further details on Elastic’s blog.

Hubbl Adds Paramount+

Sydney, Aug 28: Australia’s Hubbl platform has confirmed the addition of Paramount+ to its lineup, completing its launch partner roadmap.
This integration allows Hubbl users to stream Paramount+ content, including live sports, blockbuster films, and original series like FAKE and NCIS: SYDNEY.
Hubbl is now available at major retailers and online.

Adobe Unveils Workfront Planning

Sydney, Aug 29: Adobe has announced the general availability of Workfront Planning, a new feature within Adobe Workfront designed to unify marketing activities and enhance execution speed.
This tool provides a comprehensive view of campaign goals, timelines, and objectives, powered by a generative AI assistant that supports queries and brief creation.
Global brands like Deloitte, IPG, and NASCAR have already leveraged Workfront Planning to drive productivity and meet the increasing demand for personalized marketing campaigns.
The platform connects fragmented workflows, enabling marketers to plan and launch campaigns more efficiently.

NetApp Enhances VMware Solutions

Sydney, Aug 29: NetApp has announced new capabilities to support VMware Cloud Foundation deployments, aimed at optimizing private and hybrid cloud environments.
Collaborating closely with Broadcom, NetApp’s enhancements include expanded support for VMware Cloud Foundation, new capabilities for Azure VMware Solution, and enhanced VM optimization features within NetApp Cloud Insights.
These updates are designed to simplify operations, reduce costs, and improve efficiency for customers running VMware workloads.
Additionally, NetApp is offering a 30-day free trial of Cloud Insights to help customers optimize their VMware environments.

Supercheap Auto Expands Trade Services

Sydney, Aug 29: Supercheap Auto has launched a major initiative, strengthening its position in the auto trade industry with the introduction of two new trade-focused websites for Australia and New Zealand.
These platforms are tailored for automotive workshops and trade businesses, featuring a range of new tools, including a barcode scanner for easy product information and a comprehensive account management system.
The initiative also includes a dedicated team of Trade Experts available seven days a week to assist customers, making trade services more efficient and accessible.

Hatcher+ Partners with Mandalay

Sydney, Aug 29: Hatcher+, a global venture capital firm, has partnered with Australia’s Mandalay Venture Partners to accelerate innovation in the agrifood tech sector.
By combining Hatcher+’s AI-powered FAAST® platform with Mandalay’s expertise in agrifood, the partnership aims to support startups that are revolutionizing food production, distribution, and consumption.
Their first joint investment is in Cropify, an Australian company using AI to enhance grain grading efficiency and sustainability.
This collaboration is a significant step towards addressing global food security and sustainability challenges.