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Sydney, Feb 21: In an ambitious effort to reverse the daunting statistic that nearly 70 per cent of businesses fail during international expansion, Trena Blair, a seasoned expert in global business growth, has unveiled her first book, “Decoding Global Growth: How Successful Companies Scale Internationally.”
This comprehensive guide draws on Blair’s extensive experience, offering businesses a roadmap to join the successful 30 per cent that thrive in new markets.
Throughout her over two decades of international business, Blair has collaborated with industry leaders and corporations such as MasterCard and Austrade, crafting bespoke strategies for entering the U.S. market and beyond.
“Decoding Global Growth” distills Blair’s insights and methodologies into a practical toolkit for businesses aiming to launch on the global stage.
The book features real-world case studies from notable business figures, including Emma Lo Russo of Digivizer and Skander Malcolm of OFX Group, alongside Blair’s research and analysis.
Structured in four parts, the book addresses the initial steps of globalizing, laying foundational growth strategies, essential growth pillars, and delves into the top five global markets for expansion.
It is designed to serve a wide audience, from start-up entrepreneurs to veteran CEOs, equipping them with Blair’s formula for scalability, effective market entry strategies, and sales distribution tactics.
Blair emphasizes the importance of learning from past mistakes to avoid common pitfalls in global expansion, such as underestimating cultural differences and premature scaling.
She also introduces tools like the ‘Global Scalability Audit’ to help leaders assess their readiness for growth.
Highlighting the challenges and complexities of scaling businesses across borders, Blair’s book aims to be a vital resource for leaders seeking to navigate the intricacies of international markets successfully. “Decoding Global Growth” is now available for purchase on FD Global Connections’ website and Amazon, and will soon be offered as an e-learning course through the FD Global Academy, allowing business leaders to tailor their learning experience to their specific needs.
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