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Sydney, Dec 12: As the festive season approaches, Australians are being encouraged to prioritize the security of their homes with a campaign titled ‘Put a Ring on it,’ initiated by Ring, a leading smart home security company. Inspired by the prevalent proposal season, where nearly 40 per cent of Australians commit to their partners, Ring advocates extending this commitment to safeguarding one’s most cherished possessions, whether owning or renting.
During the upcoming holiday season, one in three Australians plans to engage in out-of-home activities like travel and social events, despite economic pressures. With a surge in parcel deliveries for gift purchases and an increase in home break-ins, particularly involving personal item theft, the importance of protecting valuables is at its peak.
According to a nationwide poll by Ring, 84 per cent of Australians express a willingness to invest in protecting their prized possessions. Renowned science communicator and astrophysicist Matt Agnew, who has experienced a home break-in, emphasizes the significance of this commitment. Agnew, a proud pet owner, has “put a Ring on it” to ensure the safety of his home and beloved pet, Pluto, while away.
Ring’s campaign addresses the vulnerability Australians feel about the safety of their valued possessions during the holiday season, especially with homes left unoccupied. More than half of Australians have implemented additional security measures, with 31 per cent expecting increased deliveries leading up to the holidays.
Key findings from the Ring poll indicate that Australians prioritize securing important documents, sentimental items, and pets when not at home. Matt Agnew is among the 16.6 million Australians willing to invest in protecting their belongings, with 21 per cent willing to pay any amount necessary.
While some Australians opt for measures like installing security cameras, sensor lights, or smart doorbells, others cite concerns about cost and perceive certain measures as unnecessary.
Mark Fletcher, Ring Managing Director, Australia, encourages Australians to consider Ring as the ultimate smart home security solution for its value, convenience, security, and connectivity.
As Australians gear up for the busy holiday season, Ring offers tips for peace of mind when away from home, including ensuring home safety, adjusting recurring deliveries, remote monitoring of security cameras, and creating the illusion of occupancy.
Ring provides homeowners with a sense of security, with products starting at $79.
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