Kuala Lumpur, Dec 1: In a groundbreaking collaboration, Xiaomi, the global technology leader, has joined forces with Universiti Teknologi MARA (UiTM) in Malaysia to propel its global Xiaomi Education initiative. The initiative, a testament to Xiaomi’s dedication to inspiring and empowering youths globally, aims to equip students with cutting-edge tools and technology to unlock their creative potential.
As part of this initiative, Xiaomi Malaysia partnered with UiTM’s Department of Creative Photomedia to orchestrate an enriching photography experience for students.
Selected participants were entrusted with a photography assignment and armed with the latest Xiaomi 13T series smartphones, co-engineered with Leica, providing them with the tools to express their creativity through mobile photography.
To elevate the learning experience, Xiaomi collaborated with local photojournalist and Leica photographer in Malaysia, Sadiq Asyraf.
His exclusive Masterclass offered students invaluable insights, tips, and tricks drawn from his illustrious career, enriching their understanding of photography and mobile photography.
The collaboration between Xiaomi Malaysia and UiTM reached a significant milestone with a total value of RM 65,000 in industrial grants.
Eddie Huang, Country Manager of Xiaomi Malaysia and Singapore, expressed his excitement, stating, “We are thrilled to collaborate with UiTM for this inaugural initiative for Xiaomi Education, providing students with the Xiaomi 13T series to explore the boundaries of their creativity through mobile photography. Additionally, collaborating with Sadiq Asyraf adds a unique dimension to this project, offering students a rare opportunity to learn from a seasoned professional in the field. We look forward to more collaborations in various industries in Malaysia that can showcase and share Xiaomi’s innovative technology and expertise.”
Ts. Mohd Shariful Hafizal, Coordinator Program at the Creative Photomedia Department, College of Creative Arts, UiTM, emphasized the importance of the fusion of academia and industry, stating, “This collaboration with Xiaomi Malaysia maintains the spirit of knowledge sharing between educational institutions and the technology industry, leading to greater achievements and forging a strong bridge between the realms of education and industry.
In this challenging digital era, mobilegraphy has proven its prowess as a robust medium within the realm of creativity. As the saying goes, ‘Creativity is the courage to express the deepest part of our hearts’.”
The collaboration’s core objective is to foster a culture of innovation and creativity among students, encouraging them to leverage technology for artistic expression.
As a culmination of this collaboration, the students’ photography works will be showcased in a dedicated exhibition, providing them with a platform to share their unique perspectives and creative talents with a broader audience.
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