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Sydney, Nov 8: Amazon is expanding its Echo product line with the launch of two new devices in Australia, as it celebrates surpassing half a billion Alexa-enabled devices sold globally.
The new offerings include the all-new Echo Pop, a compact smart speaker available in various colours, and the Echo Auto, a car-mounted device that brings Alexa’s smart features to vehicles.
Patrick Walker, Country Manager of Amazon Devices in Australia and New Zealand, highlighted the growing trust and dependence on Alexa, with Alexa usage increasing by 35 per cent globally over the past year.
The new devices aim to provide customers with more options for creating a smart home environment at an affordable price.
The All-New Echo Pop
The Echo Pop introduces a semi-sphere form factor, offering high-quality audio in new Lavender Bloom and Midnight Teal colour options, as well as Charcoal and Glacier White.
Priced at AU$79, it features a front-facing directional speaker, making it ideal for bedrooms, apartments, or smaller spaces.
Users can interact with Alexa to play music, read audiobooks, manage their calendars, control smart lights and plugs, or reorder household essentials.
With four colour options and a range of accessories, customers can customize their Echo Pop to match their style and space.
Privacy-Focused Design
Amazon has designed these Echo devices with privacy in mind, including multiple privacy controls such as a microphone on/off button and the ability to view and delete voice recordings.
The company is also emphasizing its Amazon Kids on Alexa features, which allow parents to monitor and manage their child’s activities and parental controls.
These new additions to the Echo product family aim to offer Australians more accessibility to Alexa and its smart capabilities, making it easier to build a smart home tailored to individual needs and preferences. As with all Echo devices, Amazon plans to enhance the experiences further with generative AI-powered features for Alexa.
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