Sydney, Nov 2: In a significant development for the hospitality industry, me&u, a leading global hospitality and tap, order, pay technology firm, is introducing ‘me&u engage.’
This innovative platform, developed in an exclusive partnership with global SaaS leader Eagle Eye, is poised to redefine venue marketing and loyalty.
With a focus on deeper customer insights and unlocking new revenue streams, ME&U Engage promises to be a game-changer for the sector.
me&u engage is an omnichannel loyalty, promotions, and subscription platform designed to influence customer behavior throughout the path to purchase.
It caters to both new and existing customers, offering personalized deals, offers, and loyalty promotions. The platform is expected to boost footfall and customer spending, both on and off-premise.
Part of me&u’s Influence tools suite, me&u engage provides venues with a unified view of the customer journey’s impact on revenue and marketing ROI.
This approach streamlines campaign management, ensuring personalized campaigns reach customers at scale, through the right channels.
With me&u engage, venues can elevate their marketing strategies and gain unparalleled customer insights.
The platform allows venues to target customer groups on and off-premise via various channels, from social media to SMS and digital platforms. It also offers full attribution analysis to understand the path to purchase, channel performance, and campaign impact for continuous optimization.
me&u engage offers several key benefits, including driving incremental revenue, seamless campaign management, full campaign attribution insights, and the ability to drive customer loyalty by using data to incentivize customer segments.
Currently, me&u engage features Targeted Promotions, which enable venues to efficiently manage large-scale promotions aimed at encouraging additional orders or visits.
Future updates will introduce Stamp Cards, a digital loyalty card designed to foster repeated visits and reward customer loyalty.
me&u is committed to enhancing the platform with additional functionalities over time.
Katrina Barry, CEO of me&u, envisions me&u engage as a pivotal addition to their suite of offerings, empowering venues with deeper insights into their customers and opening up new revenue streams.
The collaboration with Eagle Eye brings the same software that underpins the loyalty programs of global retail giants, including Woolworths Group in Australia and leading UK hospitality operators, such as Greene King, Mitchells & Butlers, and Pret A Manger.
The initial applications of me&u engage are now being rolled out in some of Australia’s top venues, marking a significant step forward in the hospitality industry.
me&u’s commitment to delivering innovative solutions aligns with their mission to create a better future for hospitality, benefitting business owners, venues, and customers alike.
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