Sydney, Oct 27: In the era of social media and viral challenges, it comes as no surprise that fitness trends are taking the world by storm.
TikTok, a platform known for its viral videos, has become a hotbed for showcasing the latest fitness crazes.
One of the most popular hashtags, ‘Fittok,’ has accumulated over 7.6 billion views, indicating the growing fascination with fitness trends.
Lifespan Fitness, experts in the industry, recently conducted a study to determine the most-searched and viewed fitness trends of 2023, shedding light on what has captured the imagination of fitness enthusiasts worldwide.
Reformer Pilates Reigns Supreme
According to Lifespan Fitness, the ultimate fitness trend in 2023 is Reformer Pilates, with a staggering 238,400 monthly global searches. Reformer Pilates is a beloved form of body conditioning exercise that uses specially designed machines to enhance flexibility, strength, and stamina. Notably, it has garnered 27.4 million TikTok views, solidifying its position as the hottest fitness trend of the year.
The Challenge of 75 Hard
Coming in second place is the “75 Hard Challenge” with over 145,100 monthly searches. This challenge involves committing to five self-improvement activities daily for 75 days. These activities range from following a strict nutrition plan tailored to one’s fitness goals to eliminating cheat meals and alcohol from one’s diet, along with completing two 45-minute workouts daily. The challenge, aimed at both mental and physical improvements, has attracted the attention of fitness enthusiasts and novices alike, accumulating over 28.3 million views on TikTok.
Under-Desk Treadmill: The New Office Workout Trend
The third most popular fitness trend is the Under-Desk Treadmill, with more than 70,600 monthly searches. This innovative fitness equipment is gaining traction, with over 3.3 million views on TikTok. Under-desk treadmills offer a convenient way to maintain a workout routine during long workdays, whether at home or in the office.
More Trends to Explore
The list of top five fitness trends continues with the “12-3-30 Treadmill Workout,” which has 65,030 monthly searches, and the “Weighted Hula Hoop” with 61,400 monthly searches, ranking fourth and fifth, respectively.
The methodology behind this study involved the compilation of a list of 2023 fitness trends from TikTok, tracking their views on the platform. Lifespan Fitness then employed the keyword search volume tool, Semrush, to gather monthly global search data for these trends and their variations. The total monthly global search volumes were analyzed to determine the most popular fitness trends of 2023.
This data was collected between October 16th and 19th, 2023, and as with any trends, it is subject to change. In a world where wellness and self-improvement are at the forefront of our collective consciousness, these trends offer unique insights into the desires and aspirations of individuals striving for better health and fitness in 2023.
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