Sydney, Oct 18: Peloton, the global fitness lifestyle company, has announced the appointment of Kathryn Carter as the General Manager of Australia.
In this role, she will be responsible for driving growth and overseeing various functions, including Retail, Operations, Marketing, and Communications, as well as business partnerships.
With her extensive experience at SNAP Inc. and News Corp, Kathryn brings a deep understanding of the Australian market and a reputation for delivering commercial results across new and established markets while scaling global brands regionally.
Peloton aims to further its presence in Australia, a leading fitness market, by offering its fitness solutions, including the Peloton Bike, Tread, and App, allowing Australians to work out conveniently regardless of their fitness level or location.
The company has built a growing community in Australia through its dynamic content and interactive technology via the Peloton App, Peloton Bike, Bike+, Tread, and Peloton Guide.
The Peloton App now features three new subscription tiers, including a free version, providing consumers with more choices for their fitness routines, either at home, outdoors, or at the gym, independently or with guidance.
Peloton has been actively engaging with the Australian market by establishing local partnerships, enabling users to purchase its hardware through Qantas Marketplace using their Qantas Frequent Flyer Points.
The company has also taken steps to support fitness enthusiasts by sponsoring events like the 2023 City2Surf and partnering with Accor, the largest hotel operator in the country, to allow guests to earn loyalty points for completing workouts during their stay.
Carter’s appointment as General Manager of Australia follows her predecessor, Amanda Gilmore, who has taken on a new role at Peloton in the UK, overseeing the company’s UK business and its market expansion strategy.
This strategic move positions Peloton to continue making fitness more accessible, entertaining, and motivating for Australians as the brand grows in the region.
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