Kuala Lumpur, Oct 13: In a significant development, Visit Saudi has cemented its position as an Official Global Partner of the Asian Football Confederation (AFC) until December 2024.
This strategic partnership aims to enhance the promotion of Saudi Arabia’s burgeoning tourism offerings to football enthusiasts across Asia and around the world, while also contributing to the development of football and sports within the Kingdom.
The collaboration marks a remarkable opportunity for Visit Saudi to leverage the AFC’s expansive platform and reach millions of passionate Asian football fans, starting with the highly anticipated AFC Asian Cup Qatar 2023™.
The partnership encompasses a wide range of major AFC National Team competitions, including the prestigious AFC Asian Cup Qatar 2023™, the AFC U23 Asian Cup™ Qatar 2024, the AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris 2024, the AFC U20 Women’s Asian Cup™ 2024, the AFC U17 Women’s Asian Cup™ 2024, and the AFC Futsal Asian Cup™ 2024.
Datuk Seri Windsor John, the AFC General Secretary, expressed the organization’s delight in welcoming Visit Saudi as the latest Official Global Partner.
He emphasized the growing significance and global influence of the AFC’s world-class national team competitions in reaching audiences worldwide.
He also highlighted the mutual commitment of Visit Saudi to Asian football and the anticipation of creating more memorable moments for all stakeholders.
Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, shared his excitement about the groundbreaking partnership.
He described it as the perfect platform to showcase Saudi Arabia’s exceptional tourism experiences, emphasizing the country’s passion for football alongside its natural beauty and rich heritage.
He warmly invited travelers and football fans to experience Saudi Arabia’s mesmerizing landscapes, ancient landmarks, and warm hospitality, where tradition seamlessly blends with modernity.
This partnership is poised to pave the way for a range of exceptional activations and promotional initiatives across AFC National Team competitions.
These efforts will inform, engage, and entertain the vast community of Asian football fans.
The partnership encompasses activities within Saudi Arabia, at AFC competitions, and various platforms across Asia.
It is designed to showcase the best of Asian football and Saudi Arabia’s diverse and captivating sports and tourism offerings.
Notably, this partnership agreement will be overseen by Asia Football Group (AFG), the AFC’s commercial agency for the period of 2023-2028.
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