Sydney, Sept 28: Linktree, the widely used platform for optimizing social media bio links, has launched its annual Creator Report today, shedding light on the latest trends in the ever-evolving global creator economy.
This comprehensive report offers valuable insights into the world of content creators and their earnings.
In a world where content creation has become a ubiquitous endeavor, the creator economy has reached unprecedented heights.
With over 200 million creators actively participating in the market, the competition for a slice of the pie has intensified.
Notably, in a single ‘internet’ minute, a staggering 60 million minutes of content are streamed, while 167 million TikTok videos are consumed.
Despite the apparent boom in the creator economy, the report reveals a stark truth – not all creators are reaping substantial financial rewards from their efforts.
Surprisingly, only 75 per cent of creators managed to earn more than $500 from their work in the past year.
An even smaller fraction, a mere two per cent, succeeded in amassing earnings exceeding $50,000.
Furthermore, the report delves into the dynamic landscape of platforms and audience engagement. While platforms like Instagram, YouTube, and TikTok continue to dominate as the most popular linked sites, they account for just a quarter of the total links created since the beginning of 2022.
A noteworthy shift is the rise of LinkedIn, with a remarkable 42 per cent increase in links.
Creators are increasingly exploring new avenues to engage with their audiences, and LinkedIn is emerging as a favored choice for this purpose.
Linktree’s annual Creator Report offers valuable insights into the challenges and opportunities within the creator economy.
It provides a comprehensive view of the evolving landscape and the income disparities that persist within it.
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