Mat Koehler: VP Promotion

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Nashville, Sept 1: Gibson, the iconic American instrument brand, is delighted to announce the appointment of Mat Koehler as Vice President of Product at Gibson Brands, reporting to Cesar Gueikian.
Mat Koehler’s new role will see him continue to lead the product development team, with an expanded scope covering Instruments and Sound, two essential pillars of Gibson’s global brand strategy and business organization.
Cesar Gueikian, President and CEO of Gibson Brands, acknowledges Koehler’s significant contributions in shaping Gibson’s portfolio architecture and driving research, design, and development across all Gibson Brands.
He emphasizes Koehler’s exceptional role in preserving Gibson’s legacy while driving innovation and creating exciting products for musicians and music enthusiasts.
Koehler expresses his gratitude and excitement for his new position, highlighting his eagerness to lead the outstanding team at Gibson Brands into a new chapter, influencing the future of the industry by delivering unparalleled value through instruments and sound.
With a background in leading research, design, and development for various Gibson brands, including Gibson, Custom Shop, Acoustics, and more, Koehler’s responsibilities will extend to amplifiers, effects, and pro-audio for all brands, encompassing Mesa Boogie, Maestro, and KRK.
Koehler’s affinity for music and Gibson runs deep, having grown up near Les Paul’s hometown and cultivating a passion for Gibson and Epiphone instruments.
His trajectory from vintage guitar business owner to his current role at Gibson showcases his expertise and dedication to preserving guitar history while pushing the boundaries of innovation.
Koehler’s reputation as a top vintage guitar expert and his contributions to maintaining Gibson’s archive assets underscore his pivotal role at Gibson Brands.

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