Texas, July 11: Gibson Brands, Inc., the renowned instrument manufacturer, has announced the appointment of Cesar Gueikian as the President and CEO of the company.
The decision was confirmed by the Board of Directors, recognizing Gueikian’s significant contributions to rebuilding Gibson over the past five years.
Nat Zilkha, Chairman of Gibson Brands, expressed confidence in Gueikian’s capabilities, stating, “He has established a remarkable track record at Gibson, shaping our product, our marketing, our artist relationships, and many of our important growth initiatives.”
Zilkha further highlighted Gueikian’s passion for music and Gibson guitars, describing him as an accomplished leader, musician, and self-professed guitar nerd.
In his new role, Gueikian expressed his gratitude and excitement, emphasizing his deep connection to Gibson.
He acknowledged the unwavering support of the board, led by Nat Zilkha, and the opportunity to merge his passion for music and guitars with his business background.
Gueikian expressed his commitment to continuing the positive momentum of the company and praised the leadership team for challenging him to excel.
Gueikian joined Gibson in 2018, bringing together his extensive business experience with his lifelong love for music and guitars.
He played a pivotal role in the revival of Gibson, implementing a successful strategy focused on instruments and sound. Gueikian led the relaunch of the brand portfolio, introduced a new portfolio architecture, established Gibson Media, and launched Gibson TV.
Additionally, he secured partnerships with Gibson artists, enabling the global promotion of their music and ensuring Gibson’s continued relevance in the music industry.
Beyond his business acumen, Gueikian is an accomplished musician, guitarist, and songwriter. He has performed alongside renowned artists across various music genres, including Mana, Kirk Hammett and Rob Trujillo (Metallica), Rex Brown (Pantera), Dave Mustaine (Megadeth), Snake Sabo (Skid Row), Jared James Nichols, Richie Faulkner (Judas Priest), and Fito Paez.
Gueikian holds a Bachelor of Arts in Business from Universidad de San Andres in Buenos Aires, Argentina, and an MBA from The University of Chicago, specializing in Analytic Finance and Economics.
With Gueikian’s appointment as President and CEO, Gibson Brands aims to maintain its cultural relevance and strong connection to the world of music.
The company’s future relies on the passionate commitment of its team and the creative collaborations with artists from diverse musical genres. Gibson is dedicated to leveraging its iconic history to foster innovation as it continues to evolve as a brand.
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