Epson, Fashion Council Partner

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Epson, a leading technology innovator, has solidified its exclusive Digital Print and Projection Partnership with the Australian Fashion Council (AFC). As part of their collaboration, they have commissioned a joint study to examine the present state and future potential of clothing and textile manufacturing in Victoria. The aim is to generate a compelling case for increased investment that can drive job creation and economic growth.

A unique design from Josh Deane, a First Nations designer from Kinaway, being printed directly onto fabric by the Epson Monna Lisa ML-8000 direct-to-fabric digital textile printer at the Epson Experience Centre in Yennora.

Both Epson and the AFC are dedicated to exploring sustainability initiatives within the fashion industry. They plan to leverage the latest digital textile printing technology to promote sustainable practices. Epson’s commitment to innovation, quality, and sustainability aligns perfectly with the AFC’s values, making this partnership a boon for the Australian fashion and textiles industry.

Monna Lisa ML-8000 digital textile printer.

The partnership supports the AFC’s objectives, including the development of onshore manufacturing capabilities, fostering career pathways and skills, and transitioning the industry toward a sustainable circular economy by 2030. Epson’s Monna Lisa direct-to-fabric textile printer series presents a significant opportunity for the Australian industry, providing flexibility and sustainability to meet it’s evolving needs.
Epson’s digital textile printing technology offers a game-changing alternative to traditional techniques that consume high volumes of water and harsh chemicals. Their printers allow for short runs within made-to-order purchasing workflows, reducing overordering and overconsumption in the industry.

YUIMA NAKAZATO brand creations are made sustainable by utilising Epson’s digital textile printing.

In a recent collaboration with renowned Japanese fashion designer Yuima Nakazato, Epson showcased the potential of digital textile printing to create stunning and sustainable designs. By using more environmentally friendly pigment inks, Epson’s technology offers a more sustainable and less wasteful approach to textile printing, addressing the water and material waste associated with excess production.
Epson’s involvement in the fashion industry extends beyond collaborations. French fashion brand Petit Bateau implemented Epson’s Monna Lisa digital production solution, enabling on-demand manufacturing and improving profitability while minimizing its environmental impact.
As the Australian fashion and textile industry transitions to a circular economy, Epson’s innovative fabric printing technology plays a crucial role in supporting smaller batch and on-demand manufacturing. These approaches align with the industry’s national clothing product stewardship scheme, Seamless, which seeks to revolutionize the design, consumption, and recycling of clothing.
Epson is committed to providing tailored solutions for local manufacturing and textile printing, driven by collaboration and sustainability. The partnership with the AFC exemplifies this dedication in action.

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