Fast Technology Sdn Bhd, a subsidiary of Fast Energy Holdings Bhd and the exclusive distributor of FreeYond in Malaysia, has signed a one-year sponsorship agreement with the Badminton Association of Malaysia (BAM).
The partnership aims to empower and enhance the growth of badminton in Malaysia by providing financial assistance and resources to support national players and new development initiatives.
The sponsorship agreement was signed by Tan Sri Dr. Mohamad Norza Zakaria, President of BAM and Olympic Council Malaysia, as well as Honorary President of Badminton Asia, and Vincent Tan Wye Chuan, Executive Director of Fast Energy Holdings Berhad.
FreeYond, represented by Datuk Eddie Chai Woon Chet, Director of FreeYond, expressed their support and delight in sponsoring BAM and its athletes.
The sponsorship signifies FreeYond’s commitment to the Malaysian market, following their official entry in March 2023 with the launch of smartphones and wearables.
President of BAM, Tan Sri Dr. Mohamad Norza Zakaria, expressed his pleasure in formalizing the partnership with FreeYond, highlighting the importance of sponsor support for the growth and development of the sport.
Tan Wye Chuan, Executive Director of Fast Energy Holdings Berhad, described FreeYond as a brand embodying freedom, vitality, and the boundless energy of youth.
He emphasized their goal of providing consumers with a passionate and liberating experience through their range of smart products, aligning with the values of BAM.
FreeYond aims to support the BAM and its players as they strive for podium victories and inspire the youth of Malaysia.
The company believes that the collaboration will contribute to the vibrant development of sports in the country and unite fans and consumers in supporting national athletes.
FreeYond’s products, known for their affordable prices and outstanding quality, cater to various consumer categories, including sports enthusiasts and professionals.
In addition to the M5 and F9 smartphone models, FreeYond has launched the F1 smartwatch and true wireless stereo earphones (TWS) Pods 1.
This sponsorship agreement signifies a significant step for FreeYond in actively supporting young athletes, while BAM welcomes the support that is crucial for the continued growth and development of badminton in Malaysia.
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