Silverlake Axis Xxpands EMEA


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Kuala Lumpur, May 9: Singapore Exchange Mainboard-listed and Malaysia-headquartered fintech and digital banking solutions provider, Silverlake Axis (SAL, SGX:5CP), has appointed Gyorgy Tamas Ladics as the new Regional Managing Director of Europe, Middle East, and Africa (EMEA) of SAL Group.
In his new role, Ladics will oversee the business operations of SAL and its brands in the EMEA region. 
Ladics is a seasoned financial services professional with over 29 years of experience in digital strategies and business transformation globally.
Prior to joining SAL in 2020, he worked in various markets across Central-Eastern Europe, the Middle East, Africa, Asia, and Russia.
Ladics will lead the development of strategies for SAL businesses and act as an ambassador for various brands operated by SAL in the EMEA region.
In alignment with One SAL Transformation, he will also partner closely and collaboratively with Sales & Marketing and Product COE to build go-to-market strategies, establish positioning strategy, and improve market penetration into the region. He will also be responsible for facilitating key business and customer relationship management as well as negotiating potential business opportunities alongside the respective COE Leads.
“Gyorgy is a fantastic leader and human being, and an absolute delight to work with”, Andrew Tan, Group Managing Director of SAL said.
“He brings with himself his global experience and expertise, positioning himself perfectly to take on this new responsibility and achieve our collective goals.”
The EMEA region has a vibrant banking sector, with many banks looking at the Middle East as a regional financial hub.
In fact, four out of five banks in EMEA are looking to accelerate their digital transformation.
This is driven by an amalgamation of changing consumer preferences, competition from FinTech startups, and changing regulations such as the EU’s revised PSD2 (Payment Services Directive).
Deloitte, in its Digital Banking Maturity Study EMEA, has classified many Middle Eastern banks as digital adopters and digital latecomers. 
“The EMEA region is highly diversified in terms of the digital maturity of its banks. Its markets’ environmental pressure from both evolving consumer preferences and competitive pressure has led to many banks and financial institutions successfully navigating digital transformation, especially since barriers to entry for competitors dropped significantly,” Gyorgy Tamas Ladics, Regional Managing Director of Europe, Middle East, and Africa (EMEA) of SAL Group said.
“Tomorrow’s digital banking champions will be determined by their readiness to offer Open Banking services and transform themselves to digitized banking.
“We want to use our team’s combined expertise and experience to enable the region’s banks in doing so.”
The appointment of Ladics signals SAL’s strong growth plans in the EMEA region.

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