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Australian mum of two Faye Tan dived head first into her passion project, Mama Movement, an activewear label that would inspire women to celebrate their bodies with colour.
Mama Movement is a sustainable, colourful and high performance activewear brand that features Australian artists and celebrates self-love and community.
Mama Movement customers also have the chance to become models and to showcase the bright activewear with confidence.
“I have a history of disordered eating, and since then have been on a crusade of self-love, and wanting to make a difference for little girls, like my daughter, to grow up in a world where she will hopefully not have to go through what I went through,”Tan said.
“Both of these parts of who I am, and my story, translated into a dream to start an activewear label that was about JOYFUL movement, with the belief that exercise is something we should do because we LOVE our bodies, not because we hate them. And so Mama Movement was born!!”
“In a highly saturated activewear market, we have been able to build a strong following very quickly because of our eye-catching bright colours and prints, a growing reputation for being the most comfortable leggings you’ll ever wear, but most importantly, for our amazing imagery featuring women of all shapes and sizes ROCKING colour!
“We are growing an incredible online community, and each quarter we invite applications from our customers to become a “model for a day” for us in the name of body positivity! We want to show how the clothing looks like on women of all shapes and sizes and to demonstrate that STRONG and BEAUTIFUL is not one size fits all.”
Mama Movement has 2000 website reviews, with over 97 per cent of them five star reviews, and customers rave about how Mama Movement clothing brings them joy, motivates them to move, and makes them feel more body confident than they have ever felt before.
“What I had not anticipated when I quit my job in January of 2020, was that I’d end up launching the business right in the midst of a global pandemic.
“In some ways, it actually sped up the pace at which the business took off, after all, everyone was shopping online, staying home in comfy activewear, and looking for a little bit of joy and colour to break up the bad news cycle which a colourful Mama Movement parcel definitely was!.
“And so we grew rapidly online, with women excited to see a fresh colourful body inclusive take on activewear.
“What started as two boxes of sports bras and two boxes of leggings on the floor of my garage, grew quickly to just under $300,000 in sales in our first year.
“And despite also giving birth to a baby last year, the business has continued to grow, and as we approach our third year anniversary, well over $1 million dollars of colourful dopamine-inducing activewear has already been sent to women all over Australia.
“We have also finally evicted my home garage, and now operate out of a commercial warehouse space, with a team of five mums, who all work part-time!”
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