Kuala Lumpur, March 27: Involve Asia, a martech company in Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires.
The company has appointed Melissa Chan as Vice President of Brand and Marketing, and Kylee Yap as Director of Marketing Services.
Involve looks to continue expanding its product line and services to its network of clients and partners across the region.
By making affiliate marketing accessible and cost-effective, Involve helps individuals to small-to-medium-sized marketing companies enhance their network with global brands.
Chan and Yap will be instrumental in growing Involve’s regional brand and marketing efforts and leading the company’s committed team of content, brand, public relations, social media, digital performance, marketing, and design experts.
Along with optimising current growth channels, Chan and Yap will hold key responsibilities for the development of bespoke marketing campaigns to drive additional revenue streams.
Involve recently received a capital injection of over US$10 million led by Bintang Capital Partners Berhad, with 500 Global, Monumental Productions, and Orbit Capital Malaysia participating.
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