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Kuala Lumpur, Jan 15: Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report.
Of 2,150 Malaysian buyers surveyed, 60 per cent remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023.
In fact, buyers under categories such as Mobile & Accessories (61 per cent), Automotive (60 percent), Fashion (59 per cent), and Home & Living (59 per cent) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.
Increased and savvier use of digital services
When asked what their New Year Resolutions are in 2023, 35 percent of Malaysians want to prioritize personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26 per cent), upskill and nurture hobbies (23 per cent), and increase social confidence (16 per cent).
When thinking about discovering and buying items, 39 per cent of buyers plan to buy more home and living products in 2023, 38 per cent show interest in family essentials like household goods, 13 percent gain knowledge through books and games, and 10 per cent equip themselves with workout and travel gear.
Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51 per cent of buyers see the increased importance of greater personalization and shopping flexibility for the new year.
In particular, 32 per cent of Malaysians across all categories want to explore Shopee’s circle deals and live shopping, and 17 per cent want to embrace mindful shopping by being sustainable in support of local inclusive businesses.
Growing adoption of digital services for rural communities
When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, five in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards.
Thirty five per cent consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability.
Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.
The rise of younger, more purposeful buyers
With the rise of younger, more purposeful buyers, many will not compromise on principles.
Seven in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.
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