Kuala Lumpur, Jan 6: Shopee Malaysia kickstarted the New Year by launching its three-part 2023 Consumer Trends series called ‘Adapting to Malaysia’s Digital Consumers in 2023.’
The first part of the series that focuses on sellers found that 63 percent of Malaysian Sellers feel excited and positive about e-commerce opportunities this year.
In particular, sellers from the Health and Beauty (71 per cent), Toys, Kids, and Babies (69 per cent), and Fashion and Lifestyle (66 per cent) categories are the most optimistic, stating that they are on the right track to capture the opportunities.
Parts two and three of the series that focuses on Malaysian buyers and influencers will be shared in greater detail in the upcoming weeks. Findings can be utilised by businesses to tap e-commerce and digital services to drive resilience and stay relevant.
The survey covering over 1,000 Malaysian marketplace sellers in Dec 2022 found that sellers are excited to take advantage of three main e-commerce trends observed by Shopee, in staying digitally resilient and relevant on e-commerce by increasing and savvier use of digital services, growing adoption of digital services among consumers living outside big cities, and the rise of younger, more purposeful buyers.
Increased and savvier use of digital services
When asked what milestones they would like to achieve this year, given the digital savviness of buyers who spend more time online, eight in 10 sellers agreed that they wanted to increase product discovery, consideration and purchase online.
Specifically, five in 10 wanted to take advantage of Shopee’s hyperlocal campaigns tailored to engage consumers and Shopee Loyalty Program rewards to increase traffic and demand, 2 in 10 wanted to engage audiences with higher value transactions from Shopee Mall and cross-border platforms, and the remainder wanted to use Shopee’s customised recommendation tools like Daily Discover to gain better visibility and consideration.
With the Shopee Growth Program, all local sellers are also eligible to boost store performance and sales with one week free trial of the highly popular Shopee RebateNOW where buyers enjoy 10 percent off between Jan 9 to 15.
In addition, local marketplace sellers can claim up to RM100 Free Ads credit for two months to enhance their store visibility and traffic between January to March.
Growing adoption of digital services amongst consumers living outside big cities
With technology giving better access to affordable and convenient digital products and services outside big cities, seven in 10 sellers surveyed are interested in reaching consumers who live in Borneo. Thanks to Shopee’s integrated logistics infrastructure, sellers can take advantage of the nationwide network of warehouses and delivery hubs to reach more customers in Sabah and Sarawak. Among the sellers most keen to tap new audiences in Borneo, by category, are: FMCG (81 per cent), Sports, Entertainment & Recreation (75 per cent), and Groceries & Pets (74 per cent).
3. The rise of younger, more purposeful buyers
In response to the rise of younger, more purposeful buyers entering the marketplace in 2023, 50 per cent of sellers surveyed are interested in catering to value-based shoppers who support Local Malaysian Made goods via Shop Malaysia circle, and Green Sellers via ShopeeGivesBack microsite. They are also excited about the inclusion of more educational content in influencers’ live streams that demonstrate the importance of supporting these causes.
As part of their 2023 New Year Resolutions, 95 percent of sellers want to upskill themselves with free Shopee University Courses in Sales, Marketing, and Operations. The most popular Shopee marketplace features they would like to incorporate in their strategies are: Marketing Tools (35 per cent), Listing Optimizers (29 per cent) and Business Insights (27 per cent).
A small percentage of sellers require Batch Tools (eight per cent) to process bulk orders efficiently.
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