Product Launch: Libresse New Range For V-Zone
Libresse has unveiled SensitiV, Malaysia’s first-ever hypoallergenic-certified and dermatologically tested feminine care range with zero per cent common allergens, fragrances and dyes.
The entire range – pads, liners, intimate wash and wipes – offers the gentlest care for the delicate vulva and V-Zone.
A recent poll by Libresse with 700 women, found that seven out of 10 Malaysian women realise that the skin of the vulva is very delicate.
With that in mind 86 per cent being aware that the vulva is easily irritated due to factors such as friction, excessive moisture, bad bacterial growth, fragrance and dyes.
As these factors can lead to discomfort or itching, almost all agree that the vulva requires gentle care, and 75 per cent say that they would prefer to use hypoallergenic feminine care products if they could.
Libresse SensitiV pads users can be assured with the design of its SecureFit technology to hug women’s unique curves and Deep Flow Channel (DFC) for ultimate absorbency and protection.
“Libresse has always been committed to pushing the boundaries and breaking taboos that prevent women from feeling comfortable as well as confident about their own bodies,” said Deenie Ong, Marketing Manager, Feminine Care, Vinda Malaysia.
“By empowering women with the knowledge and encouraging more open discussion about V-Zone health, we can normalise menstruation and debunk V-zone myths while making informed decisions about their health.
“With the launch of Libresse SensitiV, we hope to trigger fresh conversations about vulva care and health,” Ong said.
She added that medical expertise on a comprehensive V-Zone education would be offered via social media with expert Dr Patricia Lim.
This includes a monthly “Ask Libresse” session on Instagram and a dedicated hashtag, #vulvavisdom, that women can use to share their knowledge or experience on V-Zone health and guide others along their womanhood journey.
SensitiV pads, liners, intimate wash and intimate wipes are available nationwide at all hypermarkets, supermarkets and pharmacies, from RM3.90 to RM20.30.