PRISMA Provides Lifeline For Creatives

More than 3000 Malaysian creative industry practitioners are set to receive a much-needed lifeline after a difficult year due to the COVID-19 pandemic.
The programs will be given out through the PRISMA (Pakej Rangsangan Industri Kreatif Malaysia) or the Malaysia Creative Industries Stimulus Package which was implemented by MyCreative Ventures. 
These programmes are expected to help support creative practitioners and create employment opportunities in spaces, arts organisations, production houses, bands and theatre groups.
It will be implemented through various programmes in the form of grants, loans, digital platform establishment and upskilling initiatives. 
Launched last month, PRISMA consist of several recovery initiatives introduced for the creative industry, including the arts and culture industries, under the purview of the Ministry of Communications and  Multimedia (MCMC).
It is designed to encourage the sustainability of the arts, culture, design and wider creative industries in adapting to the new normal while providing the much-needed assistance for creative industry practitioners and businesses that were affected by the COVID-19 pandemic. 
“The PRISMA fund channelled through MyCreative, CENDANA and RIUH will support creative industry players with the much-needed financial assistance as well as the resource, capacity building and upskilling needed to overcome the challenges of current times. 
“This would effectively address their survivability and livelihood while continuing their work.
“A total of 32 programmes are carved out to support Malaysian workers namely film, music, digital creative content, visual arts, performances and crafts,” said the Minister of Communications and Multimedia Datuk Saifuddin Abdullah in a press statement. 

Minister of Communications and Multimedia Datuk Saifuddin Abdullah. Photo: Supplied.

PRISMA is the follow up to the PENJANA Plan for the Creative Industries that was rolled out last year in the wake of the COVID-19 pandemic. 
MyCreative chief executive officer Riza Saian said PRISMA will be able to provide relief and options to creative industry players in continuing their activities and ensuring their survival.
“We are determined to reach out and raise awareness on the programmes available under PRISMA.
“We also hope to encourage more applicants to come forward, seek help and benefit from these available initiatives,” he added. 
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