Perth, Oct 16: Aperol has launched its first ready-to-serve 750ml Aperol Spritz bottle in Australia, tapping into growing demand for convenient, premium cocktails as the country heads into summer.
The new release combines Aperol, prosecco and soda in a single bottle, eliminating the need to mix the ingredients separately. Consumers can simply chill, pour over ice and garnish with an orange slice.
Spritz Popularity Continues to Grow
The launch comes amid strong growth in Australia’s spritz category, with sales increasing by 49 per cent in dollar value year-on-year, according to Circana data cited by the company.
Traditionally associated with European summer holidays and outdoor dining, the Aperol Spritz has become increasingly familiar to Australian consumers, particularly at bars, restaurants and social gatherings.
Campari Group Australia Managing Director Jacopo Borsa said the new format reflects changing drinking and entertaining habits.
“Australians have truly embraced the Aperol Spritz and the social occasions that come with it,” Borsa said.
“With our new Aperol Spritz 750ml bottle, we’re making it easier than ever to enjoy those moments at home.”
The company is positioning the larger bottle as a convenient option for sharing, particularly during the warmermonths when outdoor entertaining becomes more popular.
Bringing the Aperitivo Experience Home
The Aperol Spritz, known for its distinctive orange colour and bittersweet flavour, is traditionally prepared using prosecco, Aperol and soda water.
The new bottled version contains the three ingredients pre-mixed, allowing consumers to serve the cocktail without measuring or purchasing separate bottles.
Its introduction also reflects a broader shift towards ready-to-drink and ready-to-serve alcoholic beverages, as drinks companies explore convenient formats for at-home consumption.
For Aperol, the 750ml release extends the brand’s presence beyond bars and restaurants and into the growing market for shared, pre-mixed cocktails.
Price and Availability
The Aperol Spritz Ready-to-Serve 750ml bottle is available at major Australian liquor retailers and bottle shops nationwide from this month, with a recommended retail price of A$30.
The launch marks the first Australian release of the format, with the product arriving in time for the summer entertaining season.
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