Welcome to our ‘News In Brief’ column in which we digest all the news releases for you in no more than five paragraphs.
Below are snippets of all the media releases we received from Sept 28 till the end of the week.
This article updates throughout the week
Grand Final Weekend Sparks Spending Surge
Perth, Sept 30: Australians spent up big online hosting AFL Grand Final watch parties, Adobe Digital Insights data shows.
Over the 25–27 September weekend, online spending on beer rose 29% and snacks and drinks 16%. TV sales jumped 43% above August averages, and team merchandise traffic rose 47% on last year.
The morning after cost fans too, with spending on cleaning supplies up 32%.
Searches for pre-game headliner Kylie Minogue rose 530% year on year, while AI image prompts about the Fremantle Dockers jumped 819% in Grand Final week.
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