Perth, Aug 5: Ingram Micro today announced expansive support for Australian partners to help them guide organisations through the AI workplace transition: The Great Migration. Officially launched at Ingram Micro Experience 2026 at ICC Sydney on 5 August 2026, the initiative connects Microsoft, technology vendors, silicon partners, OEMs and channel partners under a coordinated framework focused on helping organisations transform AI deployment and achieve real returns on their investments.
Developed and led by Ingram Micro in collaboration with Microsoft, and supported by Intel, AMD, Qualcomm Snapdragon, Dell Technologies, HP, Lenovo, ASUS, MSI and Microsoft Surface, the initiative provides partners with access to education, technical enablement, customer engagement programs, funding opportunities and ecosystem expertise designed to help customers modernise with confidence.
Australia’s technology market is at an inflection point driven by three converging trends: AI moving from experimentation to everyday business use; millions of ageing devices and unsupported Windows 10 PCs being refreshed amid heightened cybersecurity risks; and organisations seeking to scale AI sustainably while balancing performance, security and long-term operating costs. According to the Australian Signals Directorate, more than 84,700 cybercrime reports were received during 2024-25, with average cybercrime costs rising to $80,850 per business — with replacing legacy IT identified as a priority action for improving cyber resilience.
On the productivity front, Microsoft’s Work Trend Index 2026 found 66% of AI users say AI allows them to spend more time on higher-value work, 58% say they are producing work they could not have completed a year ago, and 63% of Australian AI users report achieving outcomes they could not previously deliver, while active AI agents in the Microsoft ecosystem increased 15-fold year-on-year.
“The conversation we’re having with partners today is fundamentally different from the one we were having even two years ago. Australia has largely moved beyond asking whether AI matters. The next challenge is deploying AI in ways that improve productivity while strengthening security, supporting governance and managing cost,” said Mo Kandeel, Director Consumer, Client and Endpoint, Ingram Micro, at Ingram Micro Experience 2026 in Sydney, today.
“That means organisations are increasingly reassessing where AI workloads should run across cloud, edge infrastructure and workplace devices. Rather than treating device refreshes, operating systems upgrades and AI adoption as separate projects, organisations are bringing them together as part of a broader workplace transformation,” Kandeel added.
“Hybrid AI gives organisations greater choice over where AI workloads are processed. Some will continue to require cloud-scale computing, while others can run closer to the user on AI-ready devices, providing greater flexibility where responsiveness, privacy or local processing matter,” Kandeel said.
“The Great Migration was created to help partners lead those conversations. Our role is to bring together the ecosystem and provide a framework that helps partners turn technology change into measurable business outcomes,” Kandeel said.
Designed as a long-term industry initiative, The Great Migration builds on the success of Ingram Micro’s 2025 Race to Upgrade program, expanding the conversation beyond Windows 10 upgrades to encompass AI readiness, modern workplace transformation, cybersecurity and long-term business value. Benefits available to participating partners include sales and technical enablement, end customer workshops and executive briefings, AI PC and Copilot+ PC demonstrations, marketing and demand generation programs, Migration Acceleration Funds to support end user deployments, partner incentives, customer success stories and ongoing ecosystem collaboration.
“We’re seeing strong interest from organisations looking to combine AI, modern devices and security capabilities into a cohesive workplace strategy. The Great Migration brings together the technology, skills, expertise and ecosystem support needed to help partners guide customers through that transformation and prepare for the next generation of work,” said Andy Malakooti, Go To Market Lead, Device Partner Sales, Microsoft Australia & New Zealand, at the launch.
“The future of work will be defined by intelligent computing, modern security and AI-enabled productivity. Every great migration begins with a shared destination and The Great Migration gives partners a shared framework to help customers reach the AI-ready workplace,” Kandeel said.
Australian partners can learn more and access program resources through the dedicated Great Migration Hub on Ingram Micro Xvantage™.
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