News In Brief

Welcome to our ‘News In Brief’ column in which we digest all the news releases for you in no more than five paragraphs.
Below are snippets of all the media releases we received from Oct 6 till the end of the week.
This article updates throughout the week.

Adobe Data Collaboration

Sydney, Oct 13: Adobe has introduced new features for Real-Time CDP Collaboration to help brands activate first-party data and measure advertising impact amid third-party data decline. The update adds outcomes-based measurement for in-flight attribution and cross-channel insights (online/offline), plus audience-level enrichment via privacy-centric clean-room workflows and out-of-the-box dashboards.
Adobe also unveiled a native integration with Amazon Marketing Cloud (powered by AWS Clean Rooms), enabling audience discovery from Amazon signals, campaign optimisation across display/video/search, and product/consumer journey insights—without heavy technical lift.
Coming soon, a frictionless starter offering will let any customer invite partners (brands, publishers, agencies, data providers) to collaborate without a license requirement for the invited party, broadening interoperable data partnerships regardless of CDP, warehouse, or identity systems.
Overall, the release targets stronger ROAS through deeper insights, smarter enrichment, and easier partner collaboration within a privacy-safe environment.

Ambition Beats Income

Sydney, Oct 13: New research from online investment platform Stake reveals that mindset, not money, is the key driver of financial progress.
The 2025 Stake Ambition Report—surveying more than 2,000 Australians—found the nation is divided between “Starters,” who invest and feel in control of their future, and “Stallers,” who don’t invest and feel financially defeated.
Half of non-investors cite a lack of funds as the main barrier to investing, even among high earners, with 36 per cent of those earning over $151,000 believing they don’t have enough to invest. Stake CEO Matt Leibowitz said the findings show Australia must close the “ambition gap” by building confidence and empowering people to act.
The report highlights the influence of mateship, noting investors are more likely than non-investors to be inspired by their peers’ financial actions. Sam Paul of The Behavioural Architects explained this reflects a psychological shift toward trusting friends over family for financial cues.
Younger Australians are increasingly turning to investing as traditional wealth-building paths falter, with six in ten Gen Z and Millennials now investing—25 per cent more than older generations. These groups are also rejecting the so-called “inheritocracy,” choosing to build wealth independently.
Additional insights show women’s confidence remains a major barrier to investing, with 32 per cent of non-investing women lacking confidence compared to 22 per cent of men. Younger investors are far more active traders than Boomers, with most Gen Zs and Millennials making up to 24 trades a year, while 69 per cent of Boomers make fewer than three. Seven in ten young Australians view asset ownership as more important to financial progress than career advancement.

AusPost Adds 500 EVs

Sydney, Oct 14: Australia Post is rolling out 500 Rapide 3 electric delivery vehicles as part of a national fleet upgrade to boost safety, sustainability and delivery efficiency ahead of Peak. The three-wheeled EVs can reach 80 km/h, travel up to 180 km per charge and carry about 150 small parcels—around a 400 per cent capacity lift on the retiring Honda bikes—cutting trips and speeding deliveries. “This rollout is part of a broader transformation as we build the Australia Post of the future, one that is safer, more sustainable and ready to meet the changing needs of our customers.
“We’ve been investing in electric delivery vehicles for over a decade, and we’re proud to operate Australia’s largest electric delivery vehicle fleet.
“By continuing to invest in an electric fleet, new technology and smarter infrastructure, we’re laying the foundations for a delivery network that can support our communities for decades to come,” Mr Graham said. Built for local conditions, Rapide 3 adds a canopy and windshield for protection. EVs now cover 29 million km annually, supporting AusPost’s Net Zero 2050 target. Charging is in place at 37+ sites, with training underway for posties.

Aether Grows Australian Team

Sydney, Oct 14: AI marketing startup Aether is expanding across Australia and New Zealand with four major hires, including CTO Tim Farland and three Enterprise Growth specialists based in Sydney — Jen Beirne, Matt Meffan, and Hugo Rajotte.
The company, which has secured clients such as Genesis, Spark Telecom and Kiwibank, aims to accelerate adoption of its AI-powered marketing platform across ANZ and globally. Farland will lead R&D, architecture, and product strategy, while the new Sydney-based team will drive enterprise growth and market expansion.
Aether has also bolstered its customer-facing and data teams. “These appointments strengthen Aether at every level: technology, growth and execution,” says CEO Carsten Grueber.

Ingram Micro NVIDIA

Sydney, Oct 14: Ingram Micro will distribute NVIDIA’s full accelerated computing stack across Australia and New Zealand, aiming to speed enterprise AI and HPC adoption. The portfolio spans GPUs for training/inference, NVIDIA Spectrum-X Ethernet and Quantum InfiniBand, DGX systems, and software including NVIDIA AI Enterprise and Omniverse, targeting sectors from healthcare and finance to manufacturing and telecoms.
“We are thrilled to bring NVIDIA accelerated computing to our ANZ ecosystem,” said Hope McGarry, Executive Managing Director, Ingram Micro Australia. “This agreement aligns with our commitment to helping partners harness AI and HPC, combining NVIDIA’s market leading solutions with our local expertise and Xvantage™ platform tools to drive transformative growth.”
The deal complements Ingram Micro’s vendor lineup (AWS, Azure, Palo Alto Networks, Fortinet, Cisco, Dell, HPE, Lenovo, Super Micro) and leverages its Xvantage™ platform, which will feature an “Enable AI” Growth Track with maturity assessments, enablement, and market insights. Partners gain access to pricing, training, and marketing support amid rising ANZ AI demand.
Ingram Micro’s 240-strong local team (commercial, enterprise, and AI/HPC experts) will run workshops, certifications, solution architecture consults, and co-selling to help partners deploy NVIDIA solutions and maximise ROI. Globally, Ingram Micro operates in 57 countries, selling in nearly 200 to 161,000+ resellers and 1,500 vendors.

NSW Tourism Finalists

Sydney, Oct 15: The NSW Tourism Association has named 125 finalists from a record 230+ nominations for the 2025 NSW Tourism Awards across 30 categories, with four special awards to be presented in November.
A new partnership brings North Coast Regional Tourism Awards finalists into the program, which was judged by 56 independent experts and remains the sole pathway to the Australian Tourism Awards.
“We are delighted about this new partnership providing greater opportunity for North Coast operators to enter the awards which is a great result,” said Godward.
Minister Steve Kamper added, “Tourism is a $50 billion industry in NSW, and a major driver of jobs, growth and opportunity.” Destination NSW is the major sponsor.
Winners will be announced on Thursday, 27 November 2025 at Waterview, Bicentennial Park, Sydney Olympic Park.

TeamViewer Agentforce Integration

Sydney, Oct 15: TeamViewer has integrated its Digital Employee Experience (DEX), Remote Connectivity, and AI capabilities with Salesforce’s new Agentforce IT Service ahead of Dreamforce 2025.
The combined solution monitors endpoints and apps in real time, auto-resolves recurring issues, and lets IT step in remotely via TeamViewer Tensor without leaving Salesforce.
It also adds TeamViewer Intelligence for agentic AI, enabling autonomous remediations, root-cause insights, and knowledge capture through features such as Session Insights (auto documentation with smart tags) and CoPilot (contextual device analysis and fix suggestions).
“We’re building Agentforce IT Service to transform IT from a reactive, ticket-based model to a proactive, conversational, and agentic solution – TeamViewer brings deep expertise in remote connectivity and Digital Employee Experience, making the future of IT support agentic,” said Alex Wallner, CEO Central Europe, Salesforce. “Integrating TeamViewer with Agentforce IT Service helps deliver an agentic, AI-powered solution that helps execute IT operations,” said Oliver Steil, Chief Executive Officer at TeamViewer.
The integration will be available within Agentforce IT Service for customers with licensed TeamViewer accounts and extends the companies’ long-standing collaboration across IT and after-sales use cases.

Adobe LLM Optimiser

Sydney, Oct 15: Adobe announced general availability of Adobe LLM Optimiser, an enterprise app for Generative Engine Optimisation (GEO) that helps brands monitor AI-driven traffic, benchmark visibility, and deploy fixes across owned and third-party surfaces. “Generative engine optimisation has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape.” Citing September 2025 data, Adobe reports a 1,100% year-over-year surge in AI traffic to U.S. retail sites, with AI-referred visitors 12% more engaged and 5% more likely to convert. Key capabilities: measure and benchmark AI citations and referrals; flag and fix content/code gaps (including metadata and LLM-hidden areas) with one-click optimizations; and attribute AI visibility to engagement and conversions with out-of-the-box reporting. LLM Optimizer ships standalone, integrates with Adobe Experience Manager Sites, and supports Agent-to-Agent (A2A) and Model Context Protocol (MCP). Adobe also released a free Chrome extension, “Is Your Webpage Citable?”, to reveal what LLMs see—and miss—on any webpage.

Australia Post to Build $500m Parcel Super Hub in SA

Sydney, Oct 16: Australia Post will pour almost half a billion dollars into a new parcel super hub at the former Holden site in Elizabeth, marking its largest-ever investment in South Australia.
Set to open in 2028, the 83,000-square-metre complex will be the first fully integrated Australia Post–StarTrack facility and the biggest in the national network. Equipped with world-leading sortation systems, it will process up to 400,000 parcels a day—twice the capacity of the Adelaide Airport Parcel Facility—supporting faster deliveries statewide and serving projected demand for at least the next 20 years.
Group CEO and Managing Director Paul Graham said the Adelaide Parcel Facility will streamline operations and elevate customer experience while modernising the national network. With 80 per cent of South Australians shopping online in the past year, he said the hub positions Australia Post to keep pace with changing eCommerce habits and maintain its role as a trusted delivery partner.
Developer Pelligra Group will deliver the project. Chair Ross Pelligra said revitalising the landmark automotive site into a state-of-the-art logistics hub would bring broad benefits to the state.
The facility is targeting a 5-Star Green Star rating and will incorporate advanced on-road sustainability technology, aligning with Australia Post’s long-term efficiency and environmental goals.