Kuala Lumpur, Oct 8: Betamek Research Sdn Bhd (BRSB), a wholly owned subsidiary of Betamek Berhad, has signed a Memorandum of Understanding (MOU) with Pecca Aviation Services Sdn Bhd (PASSB), a 100 per cent owned subsidiary of Pecca Group Berhad, to co-develop next-generation In-Flight Entertainment (IFE) and In-Train Entertainment (ITE) systems for the Asia Pacific market.
The collaboration will combine BRSB’s engineering R&D capabilities in electronics with PASSB’s expertise as a Civil Aviation Authority Malaysia–approved MRO provider for aircraft cabin interiors.
PASSB also supplies seat covers and cabin interior materials and brings engineering design expertise and market access across aviation and other transport sectors.
Under the MOU, BRSB will lead on digital interfaces, entertainment terminals, content management platforms, and software integration tailored to aviation and rail applications. PASSB will integrate these digital infotainment technologies into seating and cabin platforms, ensuring compliance with international aviation and railway standards. The partners will jointly manage prototyping, functional testing, and system validation, leveraging PASSB’s industry network to accelerate market development in Malaysia and across the region.
“The aviation and transportation sectors are rapidly evolving with passengers demanding greater comfort, connectivity and convenience. This collaboration combines Pecca’s expertise in high-quality automotive seating solutions and stringent international standards, with our established market presence and Betamek’s prowess in digital infotainment technologies. This synergy will allow us to deliver a next-generation passenger experience across trains and aircraft, bringing a new level of comfort and convenience to both operators and passengers.”
“This collaboration with PASSB is a significant milestone for Betamek as it extends our expertise beyond the automotive sector into aviation and train segment. By combining our capabilities in electronics R&D with PASSB’s established presence in aviation cabin ecosystems, we aim to jointly deliver innovative, high-quality travel entertainment solutions that redefine the passenger experience and open new growth avenues across the Asia Pacific.”
Beyond innovation, both companies say the partnership will embed Environmental, Social and Governance considerations into smarter, energy-efficient entertainment systems—supporting Malaysia’s ambition to become a regional hub for advanced technology while elevating passenger comfort and delivering long-term environmental and social benefits.
Attendees at the signing included Kelvin Teoh, Managing Director of Pecca Group Berhad; Hugo Teoh, Executive Director of Pecca Group Berhad; Hasan Azhari, Chief Executive Officer of Invest Selangor Berhad; Naguib Mohd Nor, President of the Malaysia Aerospace Industry Association; Mirzan Mahathir, Managing Director of Betamek Berhad; and Muhammad Fauzi Abd Ghani, Executive Director of Betamek Berhad.
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