By June Ramli
Sydney, July 4: It has been a couple of months since I last updated this column, but I’m happy to finally share some good news: my latest product, Lazy Hair Bloom Spray, has officially launched.
This product is a rebrand of our original Blitz Hair Spray — same formula, fresh new name.
The change reflects where the LazyBum brand is heading: cleaner, more confident, and totally in tune with what our customers want.
After months of behind-the-scenes work, the new batch finally landed last week, and I’ve been busy building a new website and preparing for our upcoming Amazon Prime launch.
The process this time was much smoother.
I’ve brought on a new account manager who’s been nothing short of amazing.
Together, we got the project wrapped up in just a few months, and for once, the manufacturer conversation was drama-free. Progress!
Last week, I also attended an Amazon event at Dalton House in the city and met Hannah James from the Amazon team.
They’re developing a web series highlighting local brands — and yes, I’m crossing my fingers that LazyBum Hair Bloom Spray might be featured.
As for the look of Lazy Hair Bloom?
I’ll be doing a full reveal next week, just in time for the official launch.
Let’s just say: if you love soft, minimalist design with a modern edge, you’re in for a treat.
Watch this space — we’re just getting started.
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