Sydney, July 2: Australians are adopting agentic AI technology at an unprecedented pace, according to new research from Adobe.
The study revealed that usage of agentic AI—systems capable of interpreting intent, making decisions, and taking autonomous actions—has jumped by 50 per cent in just three months.
Nearly one in five Australians (18 per cent) have now used agentic AI tools, with an additional 42 per cent expecting to integrate them into their lives within the next year. The findings, drawn from a dual-wave survey of more than 1,000 Australians between March and June 2025, signal a major behavioural shift in how people shop, create and work.
The Adobe report, From Assistants to Agents: The AI Evolution in Australia, found that one in three Australians now regularly use AI assistants, an increase of 7 per cent since March. The interest shows no signs of slowing, with two in three participants stating they want to use AI more as its capabilities expand.
While many still rely on AI assistants for routine tasks such as summarising materials, emerging uses include replacing traditional search engines and seeking product or shopping guidance.
Millennials are leading the charge. Regular AI use among this group has risen from 29 per cent in March to 41 per cent in June, marking the most significant generational growth.
Trust in agentic AI is also highest among Millennials, with 23 per cent reporting active use—up from 13 per cent just months earlier.
Katrina Troughton, Vice President and Managing Director, Australia and New Zealand at Adobe, said, “We’ve seen a dramatic shift in just three months. Not only are more Australians adopting AI, but they are embracing new capabilities.”
“The surge in agentic AI adoption indicates that it’s no longer just about getting smart answers; people want AI that can act and make decisions. It signals yet another shift in behaviour and expectations among consumers that are translating into new AI-assisted pathways to discover and engage with brands.”
Adobe is helping businesses meet these changing demands through tools like Adobe Brand Concierge, which enables brands to create AI agents that guide consumers through their buying journey using immersive, conversational interfaces grounded in user preferences.
Beyond shopping, Australians are increasingly turning to AI for tasks across travel, personal finance and creativity. Usage rates are rising for online shopping (30 per cent), travel planning (29 per cent) and banking (23 per cent), with satisfaction exceeding 87 per cent.
Creative applications are surging as well. More than half (57 per cent) of Australians have used AI for creative tasks, with writing (52 per cent), photography and photo editing (45 per cent), and graphic design (45 per cent) among the most popular uses.
Adobe is embedding agentic AI into its core products, helping users work smarter. Upcoming updates include AI Assistant in Adobe Acrobat, which will allow users to create task-specific agents like academic tutors or research assistants. Adobe Photoshop has also introduced a beta Actions panel that suggests context-aware image edits.
As awareness grows, Australians unfamiliar with agentic AI quickly express interest once the concept is explained. Top desired applications include product comparisons (63 per cent), finding deals and completing approved purchases (57 per cent), and suggesting personalised creative ideas (55 per cent).
“As consumers embrace new AI applications, the experiences brands deliver online must be designed to perform in an AI-powered world. At Adobe, we’re partnering with businesses to unlock AI-assisted buying journeys, real-time and responsive customer experiences, and agentic AI that is balanced with the human support people strongly value,” Troughton added.
“At the same time, we’re helping individuals – both at work and at home – to unlock insights, scale their imagination and operate with speed, versatility and impact.”
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