Bangkok, June 10: Gother, a tourism service platform operated by Search Engine Optimization – a joint venture between Beacon Venture Capital (Kasikornbank’s venture arm) and Krungthai Ventures (Krungthai Bank’s venture arm) – is making rapid strides in Thailand’s travel sector. Since its launch in 2024, the platform has recorded triple-digit growth within just seven months, positioning itself as a rising player in the market.
Gother is focused on attracting the next generation of Thai travellers by offering a seamless travel booking experience, covering accommodation, flights, car rentals, tours, and activities that match modern lifestyles. The platform’s integration with leading mobile banking apps – including K PLUS, Krungthai NEXT, and Paotang – allows users to conveniently complete bookings and payments in one place.
As part of its 2025 strategy, Gother plans to expand its digital footprint through its website, mobile app, and integration with financial service platforms. It will also launch a new app version featuring AI tools that provide tailored travel recommendations based on user behaviour.
Additionally, Gother is expanding its partnerships with hotels, airlines, and tour operators to offer a broader selection of travel services at competitive prices. The company aims to reach a significant booking value and secure a top-three spot among Thailand’s domestic travel platforms by 2027.
This June, Gother will roll out its largest promotional campaign of the year, offering major discounts on travel bookings made between June 15 and June 30.
More information is available at www.gother.com.
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